2d & 3d video motion video graphics
Audio-visual media is the preferred way of consuming content in this day and age. No one challenged the fact that “Content Is King”. People now frequently own a number of smart and connected gadgets, such as mobile telephones and tablet computers, which are often more powerful than desktop computers and laptop PCs. making watching audio-visual media extremely easy as compared to early times. Initial perceptions are crucial, especially in today’s day and age when everything is happening so fast and the average individual’s attention span is growing shorter and shorter. To make a good initial perception and make lasting improvements to your product or service,... the greatest tool is 2D and 3D videos, motion videos, and graphics. These have been shown to be one of the most effective means of introduction since they rapidly attract your audience's attention while conveying your information in a fun, engaging, and educational manner. They are brief, engaging, and informative, so your viewers will not become bored and will go on to the next thing. According to recent research, you only have 53 seconds to stimulate the same curiosity in visitors to your website. Because their dynamic and attention-grabbing styles entice the audience to see it through to the conclusion, 2D and 3D animated videos achieve this in only 7 seconds.
This is the reason why many marketers are considering 2D & 3D videos, motion videos, and graphics as an elevation in their marketing campaign. When it comes to 2D or 3D animated videos, viewers retain 60% more information than they do just by looking at images among the black and white text. Animation can increase your website's click rate and keep visitors' attention spans for much longer than simple text and images can. These can keep the viewer fascinated with the visuals they have to offer and keep their focus so that an organization can communicate its message. Once you place 2D and 3D motion graphics and videos, they can increase engagement and be able to retain the potential customer’s attention.
Recent studies have shown that the attention span of an average individual who is online is not more than 9 seconds, and that is only if they come across something that they personally are interested in knowing, otherwise your potential consumer will keep on scrolling and scrolling.
The benefits of 2d and 3d animation and video adverts for marketing are far greater and a more engaging method of advertising than traditional advertising. Statics show that video adverts are around 600% more successful at attracting customers than both direct mail and print advertising combined. With over 80% of all media consumption online being video traffic worldwide!
Most marketers fantasize about developing something that goes viral and is shared thousands of times over the internet. 2D and 3D animated videos are extremely easy to share and frequently become viral. No one wants to share a boring URL that links to a simple home page, but a 2D or 3D animated video is interesting, has eye-catching content, and is always fun.
Nevertheless, below are a few merits that make 2D & 3D videos, motion videos, and graphics an advantage for your marketing campaign.
  • 1. Eye-Catching: This has previously been mentioned, but it is without a doubt one of the most significant benefits of 2D and 3D animation. The aesthetic appeal of animation can assist enhance your marketing videos and bring critical messaging points home to your target audience. Your target audience may even be more inclined to watch your video in its entirety, which is often a major pain point for video marketers, simply due to the beautiful animation style and detail. It’s also different and unexpected, which can help you maintain innovation in your content deployment for increased reach and content retention.
  • 2. Dynamic: There really are additional choices for visual and dynamic storytelling. Furthermore, because of the superior technology used to create 2D & 3D pictures, your creative possibilities are nearly infinite.
  • 3. Cost-efficient: As compared to other ways you can create visual media, animations is by far the cheapest. As compared to other alternatives available, it can cut the cost of your marketing campaign.
  • 4. Good ROI:2D and 3D videos, motion videos, and graphics give a good return on investment as they have been consistently shown to be highly effective in getting customers' attention. Statistics prove video helps increase ROI. Plus, since animation promotes a longer shelf life and can be more easily updated than live-action options, your investment in an animated video will go even further.
  • 5. Improves Search Engine Optimization: 2D and 3D animated videos can significantly improve your SEO for the keywords that you’re company targets. With YouTube officially ranked as the world's second-largest largest search engine, it's easy to see how this could happen. For specific terms, many videos appear at the top of search results. Remember that having a YouTube account for your organization is essential. YouTube is the world's second-largest search engine, trailing only Google, which controls YouTube. People are looking for your product or service not only on Google but also on YouTube. If people don't find your video, they will almost likely locate one of your competitors.
  • 6. Improve Conversation Rates:According to studies, video presentations convert at a considerably higher rate than other types of marketing. One of the primary reasons for this is that 2D and 3D animated videos are simple to understand, amusing, and brief. With your target consumer in mind, you can design videos that are tailored to their wants and needs. With excellent animated explainer movies, your conversion rates can rise.

  • At HS Digital Media, we can assist you in creating 2D and 3D animated videos that are appropriate for any stage of your buyer's journey. So, don't limit yourself to only one film for your company; it won't be enough. Time is running out, so let's get this party started! Arrange a free consultation with our professionals to acquire the best 2D or 3D animated movie for your needs. We look forward to assisting you in rapidly growing your business!
Direct markreting
pre-selected customer is connected with directly by firms, who also provide a means of responding directly to them. This is known as direct marketing. It is additionally known as direct response marketing among practitioners. This one of the older techniques of marketing it itself it is into existence since 15th century. Good direct marketing campaigns focus on promoting a specific product or service, and call on your customers to act to receive further information, register their interest, visit your website and make a booking or a purchase. Direct marketing gives you the opportunity to promote your products and services directly to the customers who most need them. A good direct marketing campaign will always help you build ... relationships with new customers, test the appeal of your product or service and increase sales. Below is the benefits of direct marketing because being aware of the benefits and challenges of direct marketing will help you use direct marketing effectively. Business need a very well planned direct marketing strategy to identify the ideal customers and help you know the right marketing mix.
  • 1. Target Your Ideal Customer: Using direct marketing allows you to target specific groups of customers with tailored messages. By taking the time to research and identify the customers who are most likely to need or want your products and services, you can focus your marketing efforts where they have the highest chance of achieving results. A well-targeted direct marketing campaign will also provide you with an accurate understanding of how your customers are responding to your product and service offers.
  • 2. Market On A Budget: Direct marketing that is targeted to a specific audience can help you set realistic sales goals and improve sales results on a tight marketing budget. Businesses can run effective and purposeful direct marketing campaigns at a fraction of the cost of broadcast advertising.
  • 3. Increase Sales In Current And Lapsed Customer: Most customers welcome contact from familiar business people who make an effort to understand their needs and build a personal relationship. You can increase sales to your existing customers by maintaining reliable customer records and choosing simple, well-planned promotional tactics. You can also use direct marketing tactics to re-establish relationships with customers who haven't returned to your business in a while. Approaching lapsed customers is an opportunity to rekindle sales, keep your customer records accurate, and find out why your customers move on.
  • 4. Improve Customer Loyalty::Direct marketing helps you build direct relationships with your customers. You can personalize promotions, letters and offers to create an immediate link with your customer and increase their personal connection to your business. Many businesses combine direct marketing and customer loyalty strategies to keep and build customer relationships
  • Now when we have discussed how the direct response marketing affect you brand positively now let’s discuss the different types of channels there are for direct marketing.
  • 1. Email: Email has its own set of rules in email marketing however in wider term it fall under as a category of direct marketing. Email is now the most widely use method of direct marketing
  • 2. Mobile:countless number of hours are spent on using mobile phones and mobile marketing is getting bigger with each passing year. Through mobile marketing, marketers engage with prospective customers and donors in an interactive manner through a mobile device or network, such as a cellphone, smartphone, or tablet. Types of mobile marketing messages include: SMS (short message service) marketing communications are sent in the form of text messages, also known as texting. MMS (multi-media message service) marketing communications are sent in the form of media messages.
  • 3. Telemarketing: Telemarketing is another form of direct marketing. In this of direct marketing potential customers are called through telecommunicating devices and directly approached on whether they need their services or not.

You’re not locked into one specific format when you decide to use direct marketing. You can choose to contact people through direct mail, by telephone, through direct advertising, or even online. When you’ve got options, you’ve got opportunities. You’re able to present a targeted sales opportunity in a way that allows people to think about the offered value proposition. You’re giving them the information they need to make a meaningful decision in an environment that is comfortable to them, like their home or their office. Up to 90% of the research a prospect needs to do to feel comfortable with a product will be done on an individual basis. They’ll look you up online, compare you to the competition, and check your reputation. That last 10% can be taken care of when they contact you using the direct marketing information you’ve sent them. This gives you a much more productive method of creating a sale. If you’re trying to drum up some local business, you can’t beat how affordable it can be to do some direct marketing. How much does it cost to pick up the phone and call someone? Or how much would it cost for you to print up a few brochures on your own printer to distribute throughout a neighborhood? If you’re a small business looking to grow market share, there are very few opportunities to show how you can meet needs and match desires with such a small investment.
Reaching your maximum scale potential requires direct marketing strategies built specifically for your target audience. That’s what HS Digital Media does for you. Whether you want to test the direct mail channel, get out of a campaign slump, or align your mail and digital efforts, we have the proven testing and targeting methodologies that will maximize your growth ASAP.
Logo desinging
A crucial component of graphic design is logo design because a logo serves as the visual representation of a business. The centerpiece of a sophisticated identification system that must be effectively extended to all organizational communications is a logo. As a result, one of the trickiest and most crucial aspects of graphic design is the creation of logos and their integration into a visual identity system. Logo Is the key element in any type of marketing campaign it play a vital role in the matter of brand recognition. The logo must be very remarkable and appealing. designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is created, the concept and values of the brand must ... be clearly defined, along with the target audience or consumer. The process of creating a logo generally consists of the following steps: research, ideation, examination of other candidates and improvement of a chosen design, testing on various items, and adoption and production of the chosen mark. Currently, businesses have only around 2 seconds to persuade potential clients that their items are worthwhile. A company's logo serves as its first contact with customers. If it's done right, it can stimulate people's curiosity and encourage them to learn more about the business; if not, you've effectively lost a whole group of potential customers. . A company's basic beliefs can be interestingly communicated through a logo, which can rapidly capture visitors' attention. If you have a strong logo to represent your business, that short attention span. You know, the one that makes customers judge your establishment by its appearance can work to your benefit.
Now when we have discussed the importance of logo design lets now understand how a business owner should choose the logo for his or her marketing campaign.
  • 1.Define Your Brand Identity: You need a logo that communicates to the viewer about product or service and in order to do that, you must first comprehend the essence of your brand's personality. It will be lot simpler for you to make design decisions that complete and compliment that picture if you have a clear understanding of what makes you special and what your brand is all about.
  • 2.Right Type Of Logo: Finding the right type if logo is essential to the core for you must pick the one that best fits the name of your business or overall style, or combine them to come up with something original.
  • 3.Paying Great Deal Of Attention In Color: one psychological concept is important to pay attention while choosing each and every color has different impact on individuals for example red sends the signal of passion it draws attention and helps you stand out from the crowd
  • 4.Choosing The Right Type Of Typography:basically there are four types of fonts that are mainly used in logos
  • a) Serif Font: Serifs are the tiny "feet" at the end of letters that give them a somewhat more vintage appearance. They blend in beautifully with any style of design and are particularly attractive when used with old, elegant, or classic styles.
  • b)Sans Serif Font:Sans-serif fonts are perfect for a modern and clean look. They don’t have the little feet that serif fonts have which makes them look very sleek and simple.
  • c) Script Font: Script typefaces have a handwritten feel to them. There is a large variety available, ranging from refined calligraphic typefaces to easygoing and natural letters.
  • d) Display Font:Display fonts are decorative fonts that are highly stylized and really catch the eye
  • 5. Communicate With Your Designer: Users are prepared to begin designing now that you have taken into account all of the important style factors. There are numerous approaches to obtain a logo, so think about which one is finest for you. A firm, a competition, a one-to-one project, or a logo maker? All solutions have their advantages and disadvantages, and varied prices correspond to various features. Check out this comparison of the top methods to get a logo designed to get a thorough understanding of your options. Find out more about the price of your logo design here.
  • 6. Check Out The Competition: Look at what is presently available, what appeals to your target, and what you should steer clear of. While keeping an eye on those competing businesses, consider how they differ from you and how you might highlight these differences in your logo design. Make sure to distinctly differentiate yourself from your rivals. If every other company in your sector is going monochromatic, you might want to choose some color to stand apart. If everyone else has a classic logo, perhaps a quirky and contemporary one will stand out.
  • 7. Understand The Purpose And Function Of Your Logo: Understanding the consumer behaviors is essential in marketing and the main purpose or function of a logo is that it needs to communicate the service your company is providing. So imagine your logo as your dating profile photo. It's what will pique people's curiosity and prompt them to learn more about you (or swipe left if they decide you're not for them). You obviously want to look your best. Your logo will have a significant impact on the initial perception that customers have of your company because it will inform them about your brand and help them decide if it's suited for them. You want to ensure that your logo is done effectively because it is such an important component of your brand. Your logo will appear on all of your branding materials. Your website, packaging, and business cards will all reflect it to your customers. Make it matter! A fantastic, expert logo design has the ability to convey who you are and what you stand for. Additionally, it will help you generate a strong first impression and distinguish yourself from the competitors.
It is necessary to use logo design techniques created especially for your target market if you want to achieve your greatest scale potential. HS Digital Media helps you with that. We have the tried-and-true testing and targeting approaches that will maximize your growth as soon as possible, whether you want to test the direct mail channel, break out of a marketing rut, or synchronize your mail and digital efforts.
Paid marketing is very important in a company’s marketing campaign. One of the quickest methods to get potential buyers to learn about your brand and products is through paid promotion. Instead of waiting for people to find you naturally, paid marketing allows you to buy advertising that allows you to target specific audiences with specificity. Search engine results pages (SERPs) and social media platforms typically show paid promotions. When making paid marketing advertising, you first choose a certain platform, like Google Ads or Facebook, and then you specify the target consumer based on factors like location, search keywords, interests, demographics, prior purchases, and other pages visited. Paid marketing is a form of digital marketing in which a company, brand, or ... organization spends money to target specific audiences on social media, search engines, and other digital platforms. Customers' keyword searches, their interests, and their interactions with the company's brand or organization can all be used to target advertising.
The following are the main paid marketing mediums each is explained elaborately below
  • 1. Affiliate Marketing:One type of performance-based marketing strategy is affiliate marketing, in which a company pays its affiliates for driving customers to a website where they can make a purchase or opt-in. An affiliate will be compensated each time they send a visitor or lead to their client's website. The trader, the network, the publisher, and the client are the true four parts of affiliate marketing.
  • 2. Banner Ads: Another form of paid online advertising that can be seen practically everywhere on the internet is the banner ad. These come in the form of small, rectangular ads that appear on various Web pages. They vary not only in size and color, but also in terms of subject matter and overall appearance. However, as different as they may be, they all share a single, basic function: once a web user clicks on them, his/her browser will be routed to the website of the party responsible for the ad.
  • 3. Contextual Ads: Contextual advertising is a class of paid advertisements that have been positioned on a number of linked websites by an automated sponsored ad system. Ads that are relevant to the page's content are displayed on these pages as text or picture ads. This sort of paid internet advertising is growing in popularity on mobile websites for mobile users. In actuality, Google AdSense now offers a special mobile-focused ad type.
  • 4. Floating Ads: Floating advertisements are another popular type of paid online advertising. These seem to be inexperienced web ads, yet they are rich in media. They are placed on top of a user-requested or previously seen page. After a predetermined amount of time, usually between five and thirty seconds, they frequently become inconspicuous or disappear entirely. The simplest of these advertisements merely appear on a web page, either in full screen mode or in a smaller, rectangular window.
  • 5. PPC Pay Per Click: Internet-based pay-per-click (PPC) advertisements and campaigns are advertising strategies used particularly to drive visitors to a particular website. In this instance, an advertiser will compensate a publisher once a user or visitor clicks on the ad. A PPC ad or campaign is defined simply as "the amount paid to have an advertisement clicked on." Additionally, when PPC ads are put on search engines, advertisers compete for clicks by bidding on keywords and key phrases that are important to their particular target market. ser will compensate a publisher once a user or visitor clicks on the ad. A PPC ad or campaign is defined simply as "the amount paid to have an advertisement clicked on." Additionally, when PPC ads are put on search engines, advertisers compete for clicks by bidding on keywords and key phrases that are important to their particular targeted market.
  • 6. Pop Up And Pop Under Ads: Another type of online advertising that is paid for is pop-up advertising. They are made with the intention of gathering email addresses or drawing visitors to a website. These are often opened in different web browser windows so that the advertisement they were intended to display can be seen. They can be generated using JavaScript or cross-site scripting (XSS), among other methods. Instead of appearing directly in front of the user's primary browser window, pop-under advertisements do the opposite. With their popup versions, they do have the same features.
  • 7. Social Media Ads: Also commonly referred to as social network advertising, it is a form of Internet-based advertising via social media networking sites. Such sites include Facebook, Twitter, LinkedIn, etc. One of the major advantages of using social media sites for advertisement purposes is that advertisers can drill down on the demographic information of their target market and use it appropriately for their campaigns.
  • 8. Search Engine Optimization: SEO makes you more visible for queries related to your product or service by driving more focused traffic from the search engines. Technically speaking, doing SEO yourself qualifies as a free strategy, but if you'd rather free up your time, you may outsource your SEO to a company.
  • 9. Text Links Ads: The advertiser that wants to increase traffic to the linked page will pay the website or blog that is in charge of publishing the link. The quantity of clicks that the text link ad has received is one of several ways that the publisher can be compensated. One way to pay is to agree on a flat rate for publishing the link.
Paid advertising necessary component of any sales and marketing funnel is paid advertising. There are numerous options, platforms, paid ad types, and campaign types available. Make a call, but only choose one or two. Don't oversimplify your message. You may customize your brand and message however you see fit with paid advertisements, and you can continuously test to determine what works and what doesn't. With perseverance and regular optimization, you'll hit the jackpot and end up with more qualified leads and conversions.
Pop-up google ads
Pop up ads are the form of forced marketing numerous individual find this form of digital advertisement annoying, irritating and distracting. But pop up can get you a conversion if the tools are used expertly. Pop-up ads or pop-ups are forms of online advertising on the internet. A pop-up is a graphical user interface display area, usually a small window that appears suddenly "pops up" in the foreground of the visual interface. Since the pop-up automatically shows up when you land on a website, they are great at grabbing the attention of users. Typically, in order for a pop-up to disappear, you have to exit out or click off of it. In order to make this decision, the user has to decide if they are interested in what the pop-up is offering. What does this mean? They will more than likely ... take a few seconds to read the pop-up. There’s the attention grab! Sure it’s an eye catching idea of pop up that grabs an individual’s attention who is a potential buyer they are specifically are designed so that to can be seen even of its covers up only a small part of the tab it is utmost impossible to ignore if it ever pops up on a page. It’s an unmatched the best way of increasing visibility pop up Google ads. With increased visibility it’s an advantage if it’s customized with the intention for best possible outcome for the company because pop-up advertising may be completely customised, branding is not compromised. Firms may also personalise the user experience (UX) by delivering messages about what they want to see on your website while you're doing it. Make the appropriate clickable choices available. Well regulate pop up strategy can avoid being to annoying and well-targeted will get you a high conversation rate. A carousel of pop-ups is even possible with the technology we use. Within the pop-up carousel that scrolls around after a few seconds, there are three offers. Presently, utilizing illustrations from actual companies just like yours and we’ll look at seven unexpectedly effective methods to employ pop-ups on your website. They are benefits in the digital marketing campaign. It might appear the conversation rate is low and it puts a negative impact on brand image but if used expertly it is a great tool for digital marketers to increase brand image the benefits are written below and explained.
  • 1.Grabs Attention: Since pop up automatically show up when you land on a particular website theses are excellent as they are greatly designed to grab people attention this will increase brand recognition.
  • 2. Can Convert: Every marketing has one goal and that is to convert most pop up advertise are trying to promote a hot product or service which is either on discounted price or it’s a money saving offer.
  • 3. It Can Be Tailor To Fit According To Your Need: A really good feature is that it can be customized according to the specific needs of the business. This gives marketers the freedom of designing according them and customize to reach the individuals.
  • 4. Helps You Showcase You’re Brand: since the pop up ads are customisable one can high light the content he or she wants to showcase the most what is better to showcase than brand? Many marketers use this opportunity to high light the brand this bring the marketers are promoting
  • 5. Gets you first time buyer: as soon as one arrive at an e commerce site pop up are started their task of persuading if one is truly planning to buy something this feature lets. Ultimately, the reason this is pop-up effective is because it delivers relevant value when the website visitor wants it
Pop-up ads are overall good for your website, and they can also help you with Search Engine Optimization (SEO) Installing a pop-up is certain to grab the interest of your followers, including amateurs and experts alike. If you are an SEO business and would like to publish an announcement about the latest SEO training that you will be conducting this month. It's advantageous to you since these pop-ups allow you to simply enhance the traffic to your website. If a person clicks on your website adverts from another website, for example, he will be sent to your website. You may improve the number of individuals who visit your website or who are interested in your goods by doing so. For example, in SEO (Search Engine Optimization), you cannot track positive reactions as effectively as in a pop-up Google add. For example, you may include a pop-up on the FAQ page so that people can easily contact. If they have any immediate issues, questions, or complaints. This enables you to quickly ask customers how they feel about your products and services, as well as your company overall. If an advertisement was as annoying as a marketing strategy, it would not be effective for sales. However, years of television advertising have proven that it does work in positively affecting various factors, such as brand recognition and awareness. HS Digital Media can provide you with the Pop-up Google Ads service that helps in reaching more and more customers. They are versatile and can accommodate most types of advertisements. HS Digital Media can strategize the process of pop-up ads and develop innovative blueprints to increase your business's social relevance, increase engagement, and reach new customers.
PR And media coordination
Given organizations attempting to improve the customer experience through a more customer-centric strategy, there is a compelling rationale for collaboration between digital marketing and public relations teams. Because public relations teams need to update their methodologies and digitize their output, collaborating with digital marketing teams is a match made in heaven. And vice way, digital marketers can include traditional PR into their plan to create new relationships and prospects. Together within an organization, public relations is frequently classified as communications and marketing. Public relations exist to affect public opinion and, more often than not, to completely change it. ... In a continually changing and dynamic media scenario, it has become a high priority that the advertising experts keep steady over their game. Public Relations has become substantial in the field of marketing. It is an industry which is responsible to convey the message and vision of any organization to its customers/ audience. Many students these days aspire to become a famous PR person or want to open up their own PR agency
In order to be successful in this segment, one must have in-depth and up-to-date information regarding the field and its operations. Here are top 7 blogs that the aspirants of Public Relations can look over to have a great sense and glimpse of the industry.
Why are public relations important? Public relations defines how a company communicates with people — customers, partners, journalists, philanthropists, politicians, and the general public. All businesses need public relations, regardless of their size or industry. According to the Pew Research Center, only 27% of U.S. adults trust the information they find on social media. But 56% trust national news media and 75% trust local news outlets. Public relations professionals are expert storytellers. They find strategies for how to get your story out in front of the people you want to see it, in media outlets that build trust. Why? Because, nowadays, customers want to trust the brands they do business with — and nothing builds and fosters trust like public relations. A public relations plan could include a year's worth of campaigns or focus on a single objective, like a new product launch. Cooperative communication is necessary for creating an authentic PR strategy. Brands can no longer avoid expressing their opinions on issues like climate change, diversity, equity, and inclusion. Additionally, employee and internal communications are extremely crucial. In 2021, 46 percent of PR experts will directly report to their CEO, up from 34 percent in 2014. This statistic illustrates how PR is becoming more crucial to corporate operations and brand perception.
How to Build a PR Strategy
  • 1. Research internal and external brand factors: Start with what has gone well in the past for your business, and what efforts didn't work out. This could include:
    • • Tracking media mentions
    • • Reviewing influencer relationships and results
    • • Evaluating social media engagement and traffic KPIs
    • • Review buyer personas and customer insights
  • 2. Outline your goals: It can be tempting to jump on tactics you notice during research, but first, decide on goals. Whether you're addressing a local crisis or planning a year of public relations image-building, this step is critical. Even a short outline of goals can be enough to steer you and your team toward the right tactics. There are a few things that every PR plan should include. First, decide who your target audience is for each campaign. Next, choose the key messages you want to communicate to that audience. Finally, don't forget to include the metrics you plan to track. Analytics tracking should be part of campaign set-up, not something you add on after a campaign launches.
  • 3. Create a timeline for your PR campaigns: Public relations success relies on the right message at the right time. So, create a clear calendar for both short and long-term initiatives. Be sure to note public holidays and important industry dates. For example, the end of November is an important time of year for most ecommerce businesses.
  • 4. Select the right public relations tactics: Once you know when and why, it's time to nail down which tactics will be the best to deliver on your strategy. This comprehensive list breaks down useful public relations tactics. It might also help to look at some PR examples for inspiration.
  • 5. Once you decide on tactics, decide on how you will measure outcomes. Public relations aren’t an exact science, and measuring perception can be tricky. Whenever possible, align your PR metrics with business goals. This can help you draw a clear connection between public relations efforts and ROI. An important note: A public relations manager often guides strategy around earned media. But they can be more effective with a multichannel strategy, connecting the right topic to the right audience. Brands manage their PR — or communication and reputation — through various media channels. A great public relations strategy usually includes three types of media.
HS Digital Media can help you with PR and Media Co Ordination HS Digital Media reaps the benefits of PR Media and Coordination, which includes a powerful media relations campaign that may assist your brand boost its visibility among target audiences, attracting your target market, and increasing its reputation.
Social Media Marketing
Do you know, on an average, a regular individual spends how many hours on social media? Global internet users spend 2 hours and 27 minutes on social media every single day. Though it differs from location to location, the core is that social media has been retaining the attention of countless individuals for long hours. At its core, social media is a networking site that connects individuals through devices like computers and mobile phones. ... Let’s see the number of users there are on the social networking sites that individuals like you and me use every single day. Facebook, the very first that came into prominence, has up to 1.9 billion daily active users. TikTok, a China-based company, and Instagram have gathered a user base of 1 billion.

According to the expert there are two basic approaches on social media marketing strategies they are as followed:
  • 1. Passive Approach: It is the process of setting up different outlets for your customers, like writing content in the form of blogs or sharing testimonials. In this sense, businesses are able to tap and analyze the customer voices and feedback generated on social media for marketing purposes. In this sense, social media is a relatively inexpensive source of market intelligence that can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. There are numerous benefits of a passive strategy. It is a good investment as it is long-term. However, it is a far slower process than the next strategy.
  • 2. Active Approach: Active is an alternative if you want to see faster results with the increase in social media celebrities. Business owners are now turning more towards the active approach of social media marketing. This approach gives you faster results than the approach explained above.

  • Now that we have discussed the two main approaches, we must list down some benefits of using social media for business.
  • 1. Helps You Increase Brand Awareness: Creating a social media presence for your company and starting to connect with other users to get things going Get your page liked and shared by your staff, clients, and sponsors. Simply having people engage with your material can raise brand recognition and start to establish your business's reputation. Every time a post is shared, a new network of people is opened up, and they may end up being potential clients. The more people that are aware of your company, the better. Over 91 percent of marketers claimed that their social marketing initiatives increased their exposure significantly in just a few hours per week. There is no question that having a social media presence for your brand can help it, and regular use of it can attract a large audience.
  • 2. More Inbound Traffic: Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you'll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people with varying backgrounds and behaviors. With different people come different needs and different ways of thinking. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business. For instance, perhaps someone in an older demographic of consumers will search for your website using a particular keyword on Facebook, but a millennial could begin their search by using a different social media platform entirely, because they search for products totally differently. By marketing on social media you can effectively open your business to a wider variety of versatile consumers all over the world.
  • 3. Improves Search Engine Ranking: Posting content on social media will definitely get you traffic on your website, which will in turn get you ranked on search engines. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn't directly increase search engine rankings, the Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business. Let's face it, everyone uses Google to find information, and they likely won't navigate past Page 1 because their answer is normally on the first page of results. If your business website isn't ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords. Content such as blogs, info graphics, case studies, business information, and employee photos will make your business's social media profile intriguing and credible. Once you begin posting quality content, you'll begin to build a social media community where followers will "like" and "share" your content. Most importantly, it gives you more opportunities to get in front of industry influencers who will write about your business and provide links back to it, which will help to directly increase search engine rankings.
  • 4. Cost Effective: Social media is perhaps the most cost-efficient branch of already very cheap digital marketing. Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses. If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine-tune your strategy and try increasing your budget. Just by spending a small amount of time and money, you can significantly increase your conversion rates and eventually get a return on investment on the money you initially invested.
The aforementioned are the main advantages of social media marketing, and in order to fully benefit from them for your company, you should hire HS Digital Media. We have the necessary experience to handle your social media responsibilities effectively.
white board Animation
Let us first define white board animation. Whiteboard animation is a video style that shows the viewer static images being drawn on the screen. Typically, the illustrations are accompanied by a narration that walks the audience through the story that is being told within the drawing. These animations are simple, yet undoubtedly engaging. There is no question that video marketing has exploded in the last decade, becoming a core factor in every successful marketing internet campaign. It is no surprise that consumers are four times more interested in watching videos about a product than reading articles or blogs about them. The majority of marketers also list video marketing as the best form of ROI (return on investment). This means that video marketing should be at the top of your to-do list for marketing channels but instead be a vital part of your ... business's communication and marketing strategy. Using a whiteboard animation video can be an incredibly effective tool. They are an exciting and innovative way to advertise and market your services or products. These videos can be created to cater to a variety of specific industries without any of the fluff found in other styles of video. Additionally, a whiteboard video is intended to be focused. This means your message will be heard loud and clear. However, producing videos with "real people" takes time and money. It involves building appropriate sets, and it requires you to adhere to legal requirements such as obtaining image and licensing rights from talent and property owners. A less intrusive solution to creating videos is with whiteboard animation. Whiteboard animation, also called scribing, is a form of doodling. It illustrates drawings of characters, objects, and places on screen while the audience watches along. You can add audio, including voice-over, sound effects, and music. Plus, you can add photos or video footage to your production.
Here are three ways you can add whiteboard animation to your marketing mix:
  • 1. Create Your White Board For Tablet And MobileMobile device users, particularly for tablets, are a large yet underserved marketing channel for marketers. Adults are spending more time watching videos on tablets than on any other medium. They project that tablets will overtake PCs in the near future as the leading device for watching digital video. Tablets have larger screen sizes than smart phones, making them a much better device for viewing more and more videos. This same report also reveals that despite the growth of mobile video viewing and the relative stagnation of video viewing on PCs, ad spending heavily skews toward online video. A viable strategy is to create your whiteboard animation for tablet users and promote it through mobile ads. Creating your whiteboard animation for tablet users enables your company to ride the marketing trend and capitalize on the biggest audience frenzy. Promoting it through mobile ads gives you a presence where there are fewer advertisers to compete with in this space. This window of opportunity is likely to be short because mobile ad spending will likely increase over time.
  • 2. Create Whiteboard To Tell A Story: Every business has a story to tell, and whiteboard animation is one way to communicate it. Healthcare and pharmaceutical companies must share their stories with professional and consumer audiences to get them to buy in on the services and products they sell. Whiteboard animation is an ideal way to make a complex topic into a simple story but in an effective and resonating way.
  • 3. Product Demonstration: One of the biggest challenges for manufacturers, distributors, and retailers is to show prospects how a product works. This is why manufacturers invest in product demonstrations at live events. Yet, when promoting to an online audience, many manufacturers either do not have a video or the video does not adequately promote the product. Hence, white board animation is a relief for manufacturers and business owners.
A whiteboard animation is the perfect way for your company to start integrating video into your marketing strategy. It is memorable, striking, and can be produced quickly with very little cost. Whiteboard animations are the perfect addition to any company’s website, social media, or email newsletters. This digital flexibility makes marketing possibilities practically endless. All you need is a concept. Don’t have a script? That’s okay! Our talented and professional scriptwriters have the ability to understand your vision and portray a powerful message that will tell your viewers just how your company fits into their lives. In addition to an influential and precise call to action, whiteboard animation videos are more economical to produce than any other type of video. Video is a viable way for you to communicate with your target audience. Whiteboard animation is a cost-effective method of producing videos that engage your audience members and motivate them to act. The five strategies aforementioned are just a few ways in which you can apply whiteboard animation to your marketing. Once you start producing these videos, you may realize the potential they have in building your business.
You need direct marketing techniques created especially for your target demographic to reach your maximum scale potential. HS Digital media helps you with that for you.
Bulk SMS & email
Some things never go out of fashion like bulk SMS and E-mail. One of the oldest tools for a business owner is bulk SMS and E mail Email Marketing and SMS Marketing have been a cornerstone for lead generation. You send one interactive and conversational message, and that's going to work like magic to bring you leads and sales. Moreover, you are never far behind in delivering an excellent user experience and meeting exceptional customer satisfaction levels when you use business messages intelligibly for communicating with and nurturing your leads. Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to ... get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your message makes it to your audience and doesn’t get lost among the inbox spam.

Bulk SMS and E mail are used by every kind of business, from banks and e-commerce sites to traditional retailers and tech companies it has a wide scope and many do consider it very versatile. As with email, bulk SMS campaigns can be created and put into action in a matter of minutes. The immediacy of SMS allows businesses to react quickly to situations. Retail stores can drive footfall on a slow day or clear stock before the new season arrives. Bulk SMS campaigns should be targeted as much as possible. It’s likely the audience has already interacted with your business in some way or other they may be a current user, have opted in for SMS alerts, or previously purchased from your business. So this makes them ideal targets for marketers and research teams.

One must follow some guidelines that must follow however not ridged but to an extent, one must follow the guidelines as closely as possible for example a rule of thumb in marketing is that messaging must not be time-consuming to understand keeping it short is a necessity 160 characters or below. Going above this limit could lead to your messages appearing fragmented on older phones. You’ll also be charged more. Shorter, succinct messages will make more of an impact on recipients anyway so there’s no reason not to keep things simple but always be clear with the messaging state your company name and mention its services as clear as possible however you don’t want to appear an anonymous number shown up top. A text coming from your business name builds trust in your message and lets people know a text isn’t spammed or malicious. It also boosts brand visibility and looks professional. Most bulk SMS services enable you to edit the sender ID. However, some countries require registration to do this so check this out. Although bulk SMS and E mail campaigns are sent out among many personnel, this doesn’t mean you can’t personalize your messages. Most bulk SMS service providers will allow you to alter messages to suit a specific recipient based on the information in your database. Address people by their names; refer to an account number or mention the date and time of an event. Consider how you’d like to personalize your messages when creating fields for your sign-up pages and database.

All the above efforts are going to waste if you are not tracking your result one must be able to track precisely how effective your bulk SMS messages are. This will let you see which text, topics, and CTAs drive customer engagement. You’ll even see what leads to conversions. This will inform future decisions and let you improve each bulk SMS campaign you run, with increased targeting and personalization becoming more sought after, in marketing and customer service messages, SMS messaging services have evolved to meet the needs of modern businesses. Alongside bulk SMS messages, many services provide other features like the sending of single texts for passwords, delivery status alerts, and verification codes. With the growing popularity of Chabot, some services also provide interactive messaging features. These bots can now interact with inbound messages that come about as a result of your outbound bulk SMS campaigns. Though it has been around for a long time, bulk SMS messaging isn’t going anywhere soon. The high levels of engagement it receives combined with new features in SMS communications means it will continue to be a go-to tool for businesses of all kinds. If you haven’t started implementing bulk SMS campaigns as part of your marketing or customer service strategy, now is the time.

SMS and E mail are easy, dependable, quick, and very significant at a time when all organizations are seeing their baseline, it is a very money-making method to interact with your clients. Businesses crossways industries are making use of bulk SMS and E mail to enhance effectiveness as well as their client service. As an increasing number of customers are being reliant on their mobile phones to link with other people and get the latest information, SMS and E mail can offer several advantages to products that wish to get the latest methods to connect with their clients.

Now with all the above knowledge, is still not enough to run an effective campaign still a business still lacks the marketing acumen to run a bulk SMS and E mail Marketing to see any benefits one must consult a marketing firm that will facilitate their profits a be a good investment and help cooperation to grow HS Digital Media is the perfect choice for this task. With the expertise of the marketing professional staff we will definitely be an aid to your business along with being a silent salesman to you organization.

Content marketing
Content marketing is the creation of relevant, valuable content for existing and future consumers, including blogs, newsletters, white papers, social media postings, emails, videos, and the like. This material, when done correctly, displays knowledge and demonstrates that a firm appreciates the individuals to whom it sells. Consistent usage of content marketing builds and maintains relationships with potential and current consumers. When your audience sees your firm as a partner that cares about their success and a valued source of counsel and direction, they're more inclined to buy from you. In this digitalized world we live in this day and age Content Marketing seems the most traditional out of all other forms of digital ... marketing in my honest option Content Marketing is a form of traditional marketing. Content writers are part of marketing firms since their inception. Content marketing is an art that is mixed with a strategy to fit in the terms of the company to make more sales. Content writing is storytelling, content should be written with the intention in mind that it should connect with the reader as humanly as possible and always try to tell a story that resonates with audiences. Humans always have preferred stories to facts and analytics or figures, a story must connect to emotions.
Expert digital marketers are aware of a well-known consumer behavior phenomenon of three stages of buying cycle that contain the following
  • 1.The first stage is awareness an individual who lacks the acumen of a marketer will not be able to understand how important awareness is for a product. Companies are concerned with making the general public aware of the service they provide whether or not they have a product that serves all or not. The simple reason for that is increasing brand awareness. Awareness is a factor for a good reputation and it facilitates sales. It builds trust for the company’s product if its reputation of being expensive then it’s a status symbol. Content writers must appeal to each separate segment uniquely, as everyone has their preferences, interests, and preferences. For example, I phone which is considered a premium brand but while writing content for that one must cater to the high-class which actual market for this product and write content according to them however it must not exclude others who are not a consumer
  • 2.The second stage is a consideration. It’s a marketer's job to reach the right customer but it’s a content writer's job to retain their attention in this phase of consideration one must provide the right content showcasing the product excellence, efficiency, and convenience. Convince them to buy the product by persuading them with the high standard feature of the products and the brand reputation.
  • 3.The third stage is the decision. When a prospect is on the verge of making a purchase, content marketing is crucial. You may concentrate on sales at this point as long as you keep emphasizing why you're the greatest option rather than just how good your services or products are.

Businesses have clear who are their customers. One must cater to the customers businesses need a thorough understanding of a reader's goals, issues, and preferences before you can develop content for them. Choose one or two portions to write for if you have extensive descriptions of them. Otherwise, create profiles of your target audience and prospects before you begin. Determine the right format that corresponds with what stage of the sales cycle you’re creating content for. Another important consideration includes what formats will best help you showcase value. An audience will judge your content on its quality, and they should. Identify the right resource, internal or external, to create this work. Regardless of who creates it, hire professional proofreaders to review anything before it goes out the door.
Content is written with a certain goal in mind that is there are phases from visitors to devotee customers unlink the stages of consumer behavior mentioned above this is different. This is more concerned with the conversion of visitors to regular customers who are going to buy your service regularly. Through social media, leads are generated these generated not only through aggressive marketing but eye-catching writing more often than not individuals can remember substance that they can connect to or they can tie emotion too. Content writers must try to connect to the audience who are soon-to-be customers. Leads are opportunities for sales, it’s very important to be able to sell a product to a customer and content writers are expected to use their expertise to persuade customers. However, making a sale is not enough in this consumer-controlled world Businesses must try to convert that customer into a regular customer to make them buy more from your firm and make sure they are satisfied with all the services. Companies are moving forward with trying to retain customers by rewarding them with more discounts and getting content writers to write for the discount convey messaging and try hard to retain the customer as long as possible and sell them more products. All the above needs strong content writing that passes messaging to retain customers and make them feel rewarded and making them feel that they have made an informed choice by buying a service from a company. Even if it’s not a sale if the content is well targeted then an individual will remember the brand and contact them when he needs that particular service or product. One needs a content strategy paired with a spectacular marketing strategy and well-informed targets to make sales or build a brand or take a business anywhere one must consult a marketing agency as they know the perfect marketing mix and they know the nitty-gritty of the marketing landscape. Dealing with must be left an agency that is known for giving consistent returns on a client's investment and the backbone of this company are its skilled staff of content writers they can draft emails to write consumer facilitating content like how toes, flashy Instagram & Facebook caption.
Digital Business card
The modern way to share contact information is through digital business cards. Digital business cards, also known as virtual or electronic business cards, are more interactive, cost-effective, and long-lasting than their traditional counterparts. Digital business cards have the advantage of being able to be shared with anybody, anywhere. In today's digitalized world of internet and online commerce, businesses must have a digital business. Physically-based cards have fallen out of favor in recent years. Digital business cards can be made on iOS, Android, or a computer, and they can be customized to match the individual and unique style of your business. ...
There’s been a massive push to make all things digital over the past several years. Everything from networking conferences to baby showers and birthdays is now a virtual option, and in the United States of America, over 4.7 million work people remotely at least half the time. Because of the ever-increasing reliance on new technology and innovations, routines that generally took place offline are now making their way to our phones and computers, including a practice that’s been around for centuries exchanging business cards. In 2021, digital business cards gained popularity, and in 2022, they're conquering the world by storm. The days of exchanging one piece of paper for another are ended. They're polluting the environment and are out of date. Individuals and businesses are increasingly turning to digital business cards as a cutting-edge option. But how do they work? Let’s find out, first as long as you have access to your phone, computer, or Apple Watch, you’ll never be without your business card. Because everything is online, you’ll never need to worry if your card supply is low and if you need to order more. Digital cards are also highly flexible. Did you switch jobs, get a new phone number, or simply make a typo? That can be a costly mistake with paper cards. Digital business cards allow you to edit your cards at any time, so they are always up-to-date with your latest contact information. That’s the level of convincing the digital card provides.

One might assume that this advanced technology is extremely expensive for a small business owner however this turns out as a lie as Digital business cards are often more affordable than their paper counterparts. There’s no need to pay hundreds of dollars a year on paper cards that are going to get thrown away almost immediately, save that money and reallocate it to another aspect of your business, like your marketing budget. What do you generally do with a paper business card when you receive one? Most individuals would put it in their purse or wallet and soon after that, it will be forgotten and almost instantly discarded when discovered. When you share a digital business card, it doesn't get lost among the old receipts, gum wrappers, and hair ties that clutter your desk. Your new contact can quickly integrate it into their workflow because digital business cards go straight to their mailbox. Following up is easier and more efficient with virtual cards, which can lead to stronger relationships.

There can be so many things mentioned in that your name, title, department, and a company you currently working for, contact information, etc. well if you want you can go beyond just name, title, department, etc. You see it on other business card apps. Include your preferred name, pronouns, and any accreditations on your digital business card. Add a picture of yourself so people remember who you are, or add a live photo or video to bring your card to life. Include your social media accounts, a company logo, your Venom, Yelp page, and more. Every digital business card has a unique QR code. If you’re networking with someone in-person and want to share your card with them, have them scan your QR code. When someone scans your code, your digital business card will appear on their phone, and from there, they can save your card as a Virtual Contact File (.VCF). Your code never expires, so if you save your business card’s QR code to your phone or computer, you can print it on any marketing collateral. When scanned, it will always link back to your digital business card. If you’re networking from a distance, you can share your digital business card by copying the link to your card and then pasting the link in an email, text message, social media post, and other means of communication. Now that online meetings and virtual events are the new norms, virtual business cards are a staple of everyday life. You can share digital business cards with anyone; simply send the link via email, text, or social media. During a Zoom, Microsoft Teams, or Google Meet video call, you can hold up your QR code, and anyone in attendance can scan your code and will have instant access to your card. Even when in-person gatherings resume, digital business cards stick around because they’re germ-free, and no physical contact is required.

In conclusion, digital business cards are here to stay but how the world of digital business cards looks and functions has evolved a great lot in a short time and five years may be significantly different from today. This guide will assist you in developing your strategy, but as with any business strategy, you must be willing to adapt. One must consult digital marketing to perform this complicated task of digital business cards HS digital media has the ample amount of marketing and technical acumen to perform digital business card generating services.
ECommerce App Development
Businesses are required to run at the pace of the business environment, and the business environment is getting digitalized at a higher pace than most individuals can expect. The attention of your customers is definitely on a social networking site or a search engine. However, the number of customers is low because those who prefer a website instead prefer the streamlined service of an app. The business environment that we live in today is more mobile-oriented than ever before. Individuals' attention is trapped by mobile devices more than ever before, and they are spending more time with their hand-held devices than with inconvenient, expensive devices that are tied to the confines of a room. ... Today mobile phones are considered to be a more convenient option than desktop computers in matters of availability and power requirement. Also, with the accessibility of a plethora of different apps that are available on mobiles the preference for mobiles is day-by-day getting stronger. To capitalize on the phenomena of ever-increasing growth of this digital world a company must have an app to facilitate the sales and the creation of a software app is a delicate and tough undertaking that necessitates a unique combination of skills that can only be acquired via rigorous training and a thorough understanding of software and programming languages. If a business owner invests in the service of a company that can provide their services for the development of an app then it’s a good business decision as the company will be able to reach a larger group of people with an app.

Below are the valued statistics gathered by a well-known U.S.A-based source named Business of Apps.
  • 1.About 35% of US customers use their mobile devices to purchase items online.
  • 2.While shopping in-store, US consumers compare prices using their mobile phones.
  • 3.In 2021, about 72.9% of eCommerce sales are likely to be generated via mobile.
  • 4.Moreover, 78% of users prefer accessing a store through mobile apps despite mobile sites.

Hence, all the above-mentioned statistics are verified and hence prove the importance of an app for a company if it helps in various ways. In my personal opinion, an average person is eligible or not to judge a company’s services or products will put an app on a pedestal for being a premium service than a website which even if more assessable to reach is highly competitive to rank on a search engine for a website than a search engine of app store. With the app comes a benefit that is demonstrated in factors such as increased brand recognition one of the best advantage of app development 32% of app users usually uninstall an app if they don’t find it easy to use. This leads to a bad user experience. That’s why brands should offer the best quality and easy mobile app experience to the users. Also considered an advantage of E-Commerce App Development is improved marketing communication with mobile gadgets, today, customers stay connected with the brands, 24/7. Such mobile devices have improved the way users interact with brands, get information, and shop. More and more customers prefer using mobile to shop online. So, businesses need to include such devices in their marketing approaches. This will assist in enhancing the way of interaction between the brand and customers. To use the power of connected customers, brands need to provide a constant and steady involvement through mobile eCommerce. Apart from helping customers in staying connected with the brand, mobile commerce may also be used to offer deals, discounts, and coupons to customers more effectively. Increasing consumer satisfaction by offering a tailored experience throughout their interaction with companies and using just websites as a medium to deal with your consumers would not make this happen. If you want your customers to be repetitive, opt for mobile apps to make this possible easily.

Search engines of apps are not as complex as its counterpart that is website there is mainly two types of software that is prevalent in this day and age that is IOS and Android. This once software is the leading mobile service of this era of mobile phones. The agenda for the development of apps must be it should be dynamic, attractive, and most importantly must provide useful service to the consumer. With a good target marketing strategy, we get a very fine number of devotee customers with the detail that will encourage buyers and constantly affect brand value in a positive manner and improve the communication between a business and customers so that buyers could be informed with the newest discounts and offers. An amazing mobile app with the right functionality and concept attracts more customers, and more customers lead to more orders, which in the end increases profits. Also, with push notifications, businesses can offer information to their customers and encourage them to make immediate orders. Good customer service goes long. You should establish perfect communication between your customers and the store. Despite switching to the desktop version, customers should be offered resolutions to their issues in the app only via Chabot or live chat. You can make your customers visit again by conducting loyalty programs. It can be in a points pattern that they can use to win a free item or offer them first access to a new season collection, or bonuses on their future purchases it’s a phenomenon called a reward system. We all know that it’s not easy for every eCommerce store to accomplish success, but still, you should catch up with every opportunity that may help in fulfilling the business goals. Considering all the aforementioned reasons favoring the development of businesses need to include eCommerce mobile apps, you may yourself decide if it’s the right and best move for you. You may hire a leading eCommerce mobile app development company to get HS Digital Media your job done easily and with no hassle.

ECommerce Web Desining
The creation and upkeep of websites requires a wide range of talents and disciplines, including e-commerce web design. The first stage in developing your digital presence is building and programming a website, but the second step is a web design, and one is just as crucial as the other. Web graphic design, user interface design (UI design), interface authoring, standardised code, and proprietary software are some of the several web design disciplines. UX design, which is user interaction, is a combination of search engine optimization and user experience design. Aesthetics are vital in making a website that is aesthetically appealing and user-friendly so that visitors will ... spend more time on that website. This procedure particularly entails redesigning your existing website in accordance with industry standards and keeping up with upgrades when fresh innovations in the programming sectors emerge, as well as keeping up with that item user friendly.

Having a website that is an asset for your company and keeping it up-to-date with industry standards will be far more beneficial for your business than any form of traditional advertising or any traditional marketing strategy. Businesses in this day and age must invest in web design to strengthen relationships with loyal customers and to facilitate their pursuit of higher profits. With the help of a digital marketing agency's expertise, you can renovate your website and, using their innovative ideas, transform it according to the needs of your business, converting potential customers into devoted customers and bringing you consistent profit through increased revenue. Web design is amazingly helpful with SEO: Search Engine Optimization. As a matter of fact, it is a boost that increases the ranking on SERP: Search Engine Result Page. A website is one of the most important tools that organisations use to conduct digital marketing operations since it serves as the first point of contact with clients and prospects. Site navigation and structure are two components of web design that try to make it easy for visitors to traverse a website while also allowing bots to crawl it. Functionality connects website design and digital marketing in the sense that users can only respond to online marketing activities when they access websites that run those activities with ease. The website must be considerate of the user’s journey and always put user experience first rather than sales. The user must feel that their privacy is safe and he or she must not feel as if they are being forced to buy a product or service.

Now there are always rules and guidelines that one must always follow in order to take the e-commerce web design procedure there are 8 rules or guidelines you must follow:
  • 1. Keeping Everything Simple: The top rules that everyone must put up as their top priority are to keep everything simple, as complex design often does not sit well with a lot of consumers.
  • 2. Making Brand A Priority: People prefer to buy from trusted companies when they shop online rather than anonymous e-commerce sites that can be a ruse to steal their credit card information
  • 3. Be Always User Friendly: During the designing process, one must put themselves into their shoes. A user must always find a way to navigate through your website and be able to find what they want.
  • 4. Use High Quality Images: No one is going to buy a product sight unseen. If you want people to buy your products, you need to show them what they’re buying via high-quality product images. The visuals are appealing. Website designers must capitalize on that fact and choose the most relevant images. They must be positioned correctly to make the maximum impact.
  • 5. Make Your Content Easy To Scan: One can write long descriptions of your products on your site, but it is likely that a huge number of people will not bother to read that description. However, breaking up your content makes it easier to scan, so the visitor can figure out where the relevant content is.
  • 6. Make It Look ProfessionalThe main purpose of a business development website is to drive customers towards your product. Investing in a professional website is a must if you want to build trust with your customers, and developing that trust is a must if you want your e-commerce store to succeed.
  • 7. It Must Be Responsive: If you want to capture customers who want to shop on their phones or tablets, you need to make sure your website design is fully responsive. Otherwise, you might not convince those valuable mobile visitors that your site is where they want to make a purchase.
  • 8. Make you content easier to navigate: Make it simple to navigate through your product categories and product pages. Make it simple for your customers to browse and filter your product selection by attributes like colour, size, and product category. It will be simpler for your customers to find what they're looking for and to make a purchase if you make your categories and pages easy to navigate.

To conclude this entire blog e commerce website design is a must .Using the specialist knowledge and experience of HS Digital Media’s motivated employee, we assist our clients in navigating the modern e-commerce market so they may expand their businesses and go to the next level.
Email Marketing
Digital marketing’s oldest tool in the box is email marketing it does reign supreme among the newer easier to understand and more dynamic for example social media, and chat boxes. However, looking at the statistics over 4 billion individuals use email daily they considered it a more formal kind of digital communication email is the king of marketing many would still rank e-mail as an effective marketing channel. Standing still with the more dynamic counterpart like social media SEO: search engine optimization and affiliate marketing. There is a yearly growth in the increasing number of user that uses email it has become a requirement to create an account for email whether you are a student or a working ... professional. People interruptions of pitches and advertisements everywhere they look. Though you might think your email is special. To the reader, your email is one in thousands and it’s nowhere near positive. This is why it’s important to remember where you are using email marketing effectively. Before we begin I’d simply like to remind you to be on your best behavior at all times and remember you’re a guest in their inbox. Now, let’s talk about how to build your email marketing strategy from the ground up. The ultimate guild for every email marketer is that he must always follow some rules and regulations that must be followed at all times that can stop an individual to cross boundaries.

  • 1.Try to build a connection between you and the customers
  • 2.Keep your company and services at the forefront of your prospects' minds until they are ready to interact.
  • 3.Delight your consumers with material that will assist them in achieving their objectives.
  • 4.Use email to share relevant blog content or useful assets with your prospects.
  • 5.5. Promote your product in a precise way

Before applying any of these rules an employee must know your goal and straighten your strategy before applying concepts like identifying your audience. A relevant email is an effective email. Start with your buyer persona, learn what they want, and adapt your email campaign to their demands, just like anything else in marketing. When you have a defined audience that you know you want from your customer and to what individual you need to send the email. Build an email list to reach the potential customers and not waste the effort of writing an email and even you can personalize the email for your recipient. Make the right schedule Decide how often you plan to contact your list and inform your audience upfront. This way, they'll know exactly what to expect ahead of time. Forgetting to do this can lead to high unsubscribe lists and can even get you in their spam. In addition, once you set a schedule, be consistent. It will build trust and ensure you stay top of mind for your audience. This must come with no surprise that as a marketer numbers are essential for you to measure your growth and keep a track of everything that is working positively or negatively and to should always double down on the positives and take notice of what’s not working First, always build an email list that is well-targeted to potential customers. When it comes to email marketing the list is a very important component if the list contains the best possible customer it will work wonders for sales. A lead magnet is very effective for generating leads the leading way to create this is by making you must email more solution-oriented and providing solutions to the customer's problem and drafting the email in that particular manner.

There’s nothing worse than signing up for a great offer only to be disappointed by the content that follows. Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust. Treat your lead magnet as a stepping stone to your paid solution. The point of your email list is to eventually guide subscribers to a paid offer. You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service. Create offers that are relevant to each stage of the buyer’s journey. Every new lead will be at a different stage of the buyer’s journey, and it’s your responsibility to know which. Segment your list from the beginning by providing separate opt-in offers that pertain to each stage of the buyer’s journey. You can tell a lot about a prospect’s mindset by the content they consume. While your goal is to get people to enter their information, it isn’t to deceive them. Any information on your form should be a truthful representation of the offer. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email. Before you go live, walk yourself through the user experience. Check that the form is functioning properly, that the thank you page is active, and that your offer is delivered as promised. Make this one of your new lead's first impressions a professional and positive one. Next, let's go through some email marketing best practices for sending marketing emails that are widely recognized.

While appears to be simple missteps take the brand years and years behind and losing several customers wastes huge amount for a company it needs the expertise of an expert that understands consumer behavior and can market you to the right consumer saving money and increasing profit.
Graphics Desinging
Rapidly decreasing attention span and keeping up with the latest digital marketing trends has been a hassle for multiple companies the traditional ways of marketing are not ample to facilitate sales. Companies need digital marketing and are ambitious about expanding their business they have to get “digitalized” and survive in this cut-throat fast-paced business environment has become a tenuous task of likes, dislikes, reach, and engagement business whether small or big which does the noticeable department of marketing will lack behind their competitors in the customer's eye. Now, Digital Marketing has become as essential to a ... business even if small that it would be difficult to reach clients if they don’t have a digital presence Visuals matter in marketing! It has been a player since the inception of marketing. Look at old posters used in the early modern era of marketing they had paintings or photos of attractive females to catch the attention of an average person and still to this day they have used heavily visuals are heavily in marketing. Sure the medium has changed but the core has remained the same attractive visuals with precise communication with the potential customers. If one is ignoring graphic design then, one is missing a huge communication opportunity. Incorporating visual content in your digital marketing is a must. Graphic designing is being used to deliver a message about a brand, business, or anything to the public through creative visual content. It is a powerful tool to spread a message to a broad number of people in less amount of time. Graphic design is one of the important components to create brand awareness and control the customer’s decision-making on social media.

An expert graphic designer has the required expertise excellent way to engage with customers. Integrating strategic content in the design will encourage prospects to become consumers, and this visual creation will lead your customers through the designed message. Designing an ad banner, brochure, and flyer designs to inform them about your new product to the audience and send new offers via email to the existing customers. Graphic design plays a vital role in brand recognition. More than words are required for effective communication and essential to building recognition of the brand and graphics are the aid to words. Graphic design improvement is a foremost fundamental factor that is affecting the success of a digital marketing campaign. Simple and unique designs that include fonts, and bright or bold colors can portray messaging with a lesser time than a blog. Creative graphic designs are doing wonders for the digital marketing campaign. The concept of using creatives and visual content has always been a method mainly to conciliate the target market. In a busy world, consumers had a little glance at the time to notice your brand Ad. f second of their attention counts and a co-operation must make the best out of each second. Your Graphic design establishes your distinguished tone, style, and identity among competitors. Customers and potential clients become more familiar with your brand because this builds your identity and generates more awareness than taglines. These images are much easier to recall or retain in people’s memory so when they see them, they will be able to identify and distinguish you from the crowd before the brand name does so. It also builds a connection with your clients. “A picture is worth a thousand words”. Graphic design is important for any business that is looking to have a positive and lasting good impression. When it comes to spreading words about your business, the design always comes first, and afterward, the words. You need to create something that gives people the wow factor. Your design speaks for your company and builds your brand- take for example apple’s logo, you don’t see a mission, vision, or even tagline but seeing the apple logo alone is all you need to know that it is a product of Apple. This is how your design speaks better than words. Graphic design is not just a combination of images, colors, and different angles. Creating Graphic designing That is deeply connected with the history and philosophy of many companies. It should not just amaze people with what an incredible design it is; it should also reflect the company’s organic identity. This usually tells a story about the company creatively. It can boost sales if you convey a thought-provoking, intelligently done, and pleasing graphic design. Humans are visual creatures, this is why people love good design, it spreads positive vibes about your business. Positive vibes play an important role, especially in those split seconds a prospective client has to decide to buy from you or not. If you express a thought-provoking, skilfully done, and pleasant visual design, you can undoubtedly increase sales. People are visual animals, which is why they appreciate beautiful design, which transmits positive energy about your company. Positive vibes are crucial, especially in the split seconds before a potential client decides whether or not to buy from you. This is simply human nature; we enjoy seeing visuals because it increases our chances of remembering them. Graphic designs have become critical in attracting potential clients to a company. Graphic design has become a necessity in the company, and utilizing it may significantly increase your revenue. When it comes to garnering people's attention to a business, the initial impression a graphic design creates on them is vital.

Small businesses usually can’t afford quality marketing and have a hard time gaining recognition. A tip that can help will be to create a uniquely designed logo or business card. These can immediately catch people’s attention because it helps to establish your presence in the sea of competitors and ranks your business as a top-of-mind awareness in your industry. This is how vital graphic design is to your company. Usually, a digital marketing agency is recommended to carry out the graphic design vital action for a business. Only digital marketers have the keen knowledge required for the perfect Graphic design for your business
influencer marketing
The fact that traditional marketing approaches are insufficient to support sales, many businesses have found it challenging to keep up with current digital marketing trends. Businesses that use digital marketing and wish to grow must become "digitalized." Surviving in a highly completive, fast-paced business world has become so concerned with likes, dislikes, reach, and engagement, and any firm, large or little, without a visible marketing department, will lag behind their competitors in the eyes of their consumers. It would be impossible to engage clients if a company didn't have a digital presence. ...
In the early 2000s, we did not have any other examples of influencers were actors, singers, or TV personals however things have changed now with content creators and internet celebrities we have tons of individuals that have the fame and popularity required to influence other individuals to buy a product or service. One may find researches that are conflict with this extreme topic of digital marketing, whether or not they are a reliable medium to promote your product? , are they even effective in the slightest. There is a huge number of social media influencers, YouTube content creators, Instagram models, streamers, etc. As a company, it's more challenging than ever to manage influencer marketing methods, but there are digital marketing services to help you navigate through this convoluted and networking-based option of digital marketing. Influencer marketing, at its most basic level, is a sort of social media marketing that relies on endorsements and product mentions from influencers–people who have a large social following and are regarded as experts in their fields. Influencer marketing works because social influencers' followers have a high level of confidence in them, and their recommendations act as social proof to your brand's potential consumers. What we see has an impact on us, and aesthetics are no exception. Bright photographs, as well as artfully set up food against fascinating backdrops, are becoming more popular.

. The following are the stats and facts gathered from sources. We do not claim these figures we found them from websites in the public domain. While Instagram influencer marketing is a well-known tactic, influencers are increasingly using other platforms. According to Adweek, the advertising sector will be worth $10 billion by 2020. Snapchat, YouTube, and TikTok each have a group of influencers that cater to distinct audiences. Mediakix, an influencer marketing agency, polled marketers towards the end of 2018 to find out how they felt about influencers in the next year. 89 percent of those polled believed influencer marketing's ROI was equivalent to or greater than that of other networks. According to the same report, 65 percent of marketers want to increase their spending in 2019. Let's look at how to construct an influencer plan now that you know where we are in the business.

One must have a set of rules like every other marketing technique while taking decisions regarding influencers. The first stage, like with any approach, is to conduct research. Select the platform on which you wish to concentrate your efforts first. You can always branch out to other platforms later, but if you're just getting started, stay with one for now. In an ideal world, your company would already have a presence on this network or be striving to do so. You can use social listening to find out where people are talking about your business and company, as well as the most powerful speakers in your field on each site. The compensation varies wildly, too, so be sure to look at common rates for those influencer types. Micro-influencers tend to be focused on a few topics and accept products. You need to create your budget. Be sure to also factor in time for planning, executing, and reviewing your influencer program. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. It’ll involve careful monitoring and follow-up.

Unlike a more automated ad strategy, influencers are human and frequently balance multiple partnerships at the same time, so some may fall behind in their commitments to post on time or make errors in your requested tags or calls to action. You’ll need to have the time to be more hands-on with these relationships to cultivate them and refine your approach through experience about what works and what is not in your niche of content. Influencers can communicate with highly particular groups of people. Instead of depending on thousands of followers, influencers will assist you to ensure that your content is viewed and engaged with by a very specific audience that is likely to be interested in your product. Your message is just as important as your goal. While you don’t want to stifle an influencer’s creativity and uniqueness, you also don’t want them to post about something unrelated to your campaign. Determine how you want to structure your influencer marketing campaign and message so you can stick to it later on. Even if your influencer marketing campaign is ongoing, you should still have pre-determined dates where you’ll measure its progress. The next part of this guide will go into how to track your results. Not all campaigns are successful but hopefully, you’ll learn with each one you create.

In conclusion, influencers are here to stay but how the world of influencer marketing looks and functions has evolved a great lot in a short time and five years may be significantly different from today. This guide will assist you in developing your strategy, but as with any social strategy, you must be willing to adapt. One must consult digital marketing to perform this complicated task of influencer marketing His digital media has the ample amount of marketing acumen to perform influencer.
Packaging design
Packaging Design is an important part of the product presentation; a good design can elevate your product, and it takes a high level of skill and obsession with perfection to achieve the perfect packaging design that complements your product. Design is a key factor in packaging. A quality package design can attract potential customers and set the product apart from the competition. The visual presence represents not only the quality of the product but should also suggest a clear personality whether it be quirky, authentic, or charming not only that the package's functionality is the other aspect of the overall design. The shape and material utilized ... can help distinguish one brand from another, as well as is a decisive element in a product's success.

The average buyer today chooses a product off the shelf based primarily on the package design. To be successful in a sea of competing items, packaging must stand out. We research and develop strategic creative that will be effective, so your product is a crowd puller. An excellent brand is defined by its uniqueness and memorability. Not only should the design reflect the product, but it should also reflect the company. Customers will remember a memorable brand, which will aid in brand awareness. The package design should communicate a clear message about the goods being offered and make an emotional connection with your target audience. You will be amazed how hard it is to find answers to some of these essential questions in less than 4 seconds, which is the maximum time an average consumer will dedicate to any particular product on the shelf. The information should be easily accessible and understandable at a glance.

While still appealing to emotion, culture, and preferences, effective packaging design understands consumers and allows them to feel confident that they are making a rational decision. It's a lot to expect from simple packaging design, but brands understand that it can mean the difference between a successful product and one that sits on the shelf. Here are the six most important aspects of good packaging design. Packaging design does not have to be the loudest on the shelf to stand out, but it must communicate the substance of the product's unique selling proposition. Shapes, colours, orientations, and textures are all important considerations. Even firms who pride themselves on quiet or beautiful packaging designs often create unique designs that stand out due to their subdued or elegant character. Even the most generic cheap brands must make their product and purpose obvious, or else no one will buy them since they are unknown. . People will not purchase a thing until they understand what it is and what it does. Beginners in packaging design, and I’m talking both clients and designers, often strive to depict the product in the most perfect way imaginable. They will show a cookie drenched in chocolate, when in fact you’re buying a simple chocolate-flavoured biscuit. They’ll show rich, fresh cherries on fruit yogurt with little fruit content. By depicting a product ten times better than it actually is, you’re misleading and ultimately disappointing the consumer, which only leads to poor sales performance and very bad brand image. So it’s essential to be honest with your buyer Emotions and memories are inextricably linked, and brand packaging designs that elicit emotions are more remembered than those that do not. The nature of those feelings may differ. Some companies, for example, may appeal to consumers' feelings of nostalgia, joy, or aspiration.

Marketing that appeals to people's emotions is more effective than just touting features and benefits. Because the emotional areas of the brain are crucial for generating long-term memories, this is the case. Packaging must not only effectively and safely contain items, but also include required features such as ingredient and nutritional information, barcodes, and other important aspects. Simultaneously, it must appeal to consumers, typically in the face of dozens of rival products. Because packaging design is such an important part of the marketing strategy, it should never be overlooked. Whether sold online or in physical retail stores, brands that guarantee their packaging meets all of the important aspects consumers anticipate from packaging designs gain an advantage over their competition. You would not put a photo of a dog on a bag of cat food. While designing for the target audience is not always this straightforward, it is important for brands to learn to whom, exactly, their packaging designs appeal. Testing could show, for example, that a particular packaging design gives the impression of being “for women,” “for older people,” or “for trendsetters,” and you should know this. If your packaging design does not align with your target audience, it is probably time for a refresh. Always try to give personalized to its buyer as if it was tailored to fit his or her needs.

If you’re a creative entrepreneur who understands the power of branding in your packaging design, you’re already ahead of the game because your packaging is an extra opportunity for you to advertise. Package design is a strong source of inspiration and information to help you make your packaging even more on-point and visually attractive. Packaging isn’t just the outer casing of your product; it’s, more importantly, how your leads and customers see your design brand. If you mistreat your packaging as an afterthought without much attention to branding consistency, then you’ve missed an opportunity to delight your customers and get more customers. If, however, you use your packaging as a showcase of thoughtful design that furthers your branding, then you’ve helped your own cause.

Always must go to the expert that is obviously HS Digital Media with the appropriate amount of care perfection care and passion will create perfect appealing packaging for your product and present it in a distinguished and wonderful style to complement your fine product.
PPC: Pay per Click is another a digital marketing technique that is often used by digital marketers who are trying to do marketing for products or services like dentists, doctors, cable providers, and internet providers as these are those industries that really on PPC: Pay per Click and its has proven to work wonders for companies. The basic definition of PPC: Pay per Click is that it’s a model of advertising that pays every time the link is clicked these are offered the search engine like Google, Bing, Yahoo, etc, and also social networking sites. ... Let’s clarify what Pay per Click is all about. It is a model that is primarily based on keywords. In search engines, online ads appear only under those circumstances when the relevant keyword is mentioned in the search bar. The algorithm in any search engine is being a system that prioritizes relevancy amongst all other factors. Hence, these Pay per Click only appear when the search bar contains the relevant keyword. This is a great use of a concept that is target marketing. Carefully placing an advertisement specifically in those places where a marketer knows where their potential customer’s attention is. The target marketing techniques is gracefully used to save money in PPC where the ads will only reach those who are seeking these services and product. Taking it further let's learn how these work and how many types of PPC can be used by us for marketing purposes.

  • 1.Google PPC ads: the very first when PPC comes to mind is Google PPC ads. Google most successful and widely used search engine. It is considered to provide the most exposure for a service. Individual bids and the highest bidder secure the best option those Google PPC ads have to offer. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget. Once your entire budget has been depleted, Google ceases to run your ads until you replenish your fund. There are several different types of Google Ads, including Search Ads, Local Search Ads, Display Ads, and Remarketing.
  • 2.Local search adsLocal Search Ads are a specific subset of conventional Search Ads, rather than being a different sort of PPC campaign. Users searching for companies or services near yours on Google or Google Maps might see these location-based adverts. They are charged on a cost-per-click basis, much as Search Ads.
  • 3.Display network Although the Google Display Ad is not the same as a pay-per-click ad, it follows a similar approach and reaches a large audience. These advertising can be text-based or media-rich banners, and they can be designed to appear on any of the more than two million websites and 650,000 applications that Google has access to. The setup procedure is simple, so all you have to do is construct your ad to match your preferred format, select which people you want to attract, and pick your budget. Finally, based on your campaign's aim, you may pick from a range of payment alternatives, including cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-acquisition (CPA.)
  • 4.Pre-roll ads: Pre-roll commercials are the most prevalent type of video ad, and we're sure you see them daily. You locate a YouTube video you want to watch (tutorial, review, etc.) but an ad plays immediately before the video starts. "Mid-roll" and "post-roll" advertisements are also available (the sole difference being when the ads appear as it relates to the video you clicked to watch.) Geo location, native language, demographics, themes, and hobbies may all be used to target these people.
  • 5.Facebook Ads Installing a Facebook Pixel, which allows the network to collect data on visitors to your site, can help you get the most out of your Facebook Ads. Not sure who your target market is? The Lookalike Audience tool allows you to analyze the similarities in your current audience (for example, website visitors) and target similar persons with Facebook Ads.
  • 6. LinkedIn ads: If your company caters to customers directly, Facebook is likely to provide you with the highest return on your Social Advertising expenditure. If you're a B2-B company, though, LinkedIn Advertising is worth investigating. Although you may use text-only advertising on LinkedIn, ads with pictures get 20% more hits, so it's best to utilize both! You may then segment your audience by company, job title, skills, demographics, and other factors. This pay-per-click advertising can appear on the side or bottom of a LinkedIn user's homepage, as well as in their inbox.

Seems simple, however, to run an effective campaign there are a certain number of factors that must be taken into consideration to make the most out of these campaigns. First, one must be clear about the campaign goal and want to do what expect from the campaign as there’s a possibility of a significant number of effort and money put into the PPC: Pay per Click. Ditching the default system which is negatively affecting the campaign the considering all factors that have positively affected the campaign and what has worked for others in the same industry. Often factors like keyword and add relevancy, landing page, quality score, budget, etc. If you’re looking at your overall marketing budget and wondering if it makes sense to allocate a portion of that to PPC advertising, you’re not alone. Many CMOs see statistics like those above and wonder if they, too, should invest in pay-per-click. However, an expert option is that the investment is worth and it’s better to invest in PPC.
search engine optimization
Over 200 different factors are considered by a Google before ranking a website and that one has the most reach statistically speaking the organically ranked is the most clicked in with 36.4% going for the top ranking less than 9% go through the first page and less than 2% even bother to look through the second page these above-mentioned statistics came from a trusted and highly reputed source of Search Engine Watch. SEO (Search Engine Optimization) is a technological chore that has become popular as a result of corporate digitalization, greater mobile user screen time, and enhanced internet accessibility in this day and age. Since its ...
creation, the Internet is growing in size and scope, encompassing a wide range of topics and making communication simpler. With the flexibility of content and the vast number of services that a website may give, ranking for anything on the first page has become increasingly difficult. About 200 distinct variables are taken into account before a website gets listed on Google. Artificial intelligence algorithms are continually being improved to provide better user experiences. As a result, SEO is more complicated than it has ever been. Due to that, SEO is a field and its techniques are ever-evolving however the underlying foundation of Search Engine Optimization remains unchanging. One performing Search Engine Optimization must keep his knowledge to date with the latest reforms of Search Engines it cannot be simplified with just backlinks, creating content, and adding some keywords, it’s getting more complicated with each passing year

The top eight factors through which the relevancy of the content of your website is measured are as followed below:-
  • 1. Top-Notch Content: Content quality reigns supreme in all factors that are judged by the search engine before ranking a website ignoring the core aspect that is taken into consideration first before any component is analyzed. Every constituent of ranking is for the visitors of a Search Engine and providing the most relevant content to them is the top priority for a Search Engine. Content regulates the most visitors.
  • 2. Mobile-Friendly Sites: A company needs to make their websites more mobile-friendly which means all the factors of attractiveness and instructiveness apply to mobile phones too. While it won’t always harm you, more websites are moving away from this mobile website method and toward building responsive websites instead Users don’t interact with pages on mobile devices the same way they do on desktop. They are typically looking to achieve a goal right away.
  • 3. Improving User Experience: User experience (UX) is an important factor in the matters of ranking a website the time a visitor spends on your website is taken into account by the algorithms of Search Engines as they are more concerned with a UX than anything and in that matters Search Engines will not rank your website is a visitor does not find your website is attractive to spend their time on. As matter of fact, 38% of people will stop engaging with a website if the content and layout are unattractive.
  • 4. Optimize Your Page Speed: Longer codes take time to load and these sites don’t often get visited because of the lower attention span of individuals don stay longer on those sites the ripple on the pond effect is the ranking will go downhill due to this reason. However, there are measures to be undertaken through SEO to optimize your page speed and increase the number of visitors.

  • 1. On-page SEO: Another factor of Google page ranking factor is On-page SEO: Search Engine Optimization is related to content that is presented on the page itself. Google is constantly updating its algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs. Everything on the website whether media, content, and images must be optimized to reach a high ranking in the SERP: Search Engine Result Page
  • 2. Internal Link Structure: An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. Internal link structure is an aid to Search Engines.
  • 3. Link Relevance vs. Authority: The most effective link you can get is one that is from a highly relevant, highly authoritative, topically related site. Any combination of those factors is also likely to be helpful for you in some way. While some sites absolutely can and have, it would be silly not to pursue any powerful link-building strategies that work.
  • 4. Location: Locations are a factor of relevancy how close is the store? Is a very important quarry among buyers and if one is familiar with the target marketing concept one must know that digital marketing is effective and cost-efficient. The ‘near me’ phrase popularized by Google search is proof that people are often looking for products or services near where they live.

The above hasn’t even scratched the surface of SEO which is a vast ever-evolving concept that I performed by someone with profound knowledge and experience individual which is rare because it’s a relatively new profession. Freelancers are not the best option, however, a digital marketing agency is because they have employed individuals who will necessary skills to plan strategies and perform SEO. A business owner can easily facilitate this complex task that requires special attention to detail to HS Digital Media.

Video ads
Multiple firms have found it difficult to stay up with the current digital marketing trends due to rapidly diminishing attention spans and the fact that traditional marketing methods are insufficient to assist sales. Companies that need digital marketing and want to expand their business must become "digitalized." Surviving in this cutthroat, fast-paced business environment has become a delicate task of likes, dislikes, reach, and engagement, and any company, big or small, that does not have a visible marketing department will fall behind their competitors in the eyes of their customers. Digital Marketing has now become so important to a business, no matter how small, that it would be difficult to contact clients if they did not have a digital presence. ... The short video format is the next big thing. Tiktok, Youtube short, Instagram reel, etc is and individuals’ attention is mostly on such platforms that provide short-formed easily scrollable content. However, long-form is still relevant content that delves deep into a topic. The present scene includes a plethora of digital video advertising sites, social media, mobile app commercials, gaming, and linked TV, and the list is only growing as consumers love videos and high-quality content. According to Cisco, the proportion of associated TV sets will reach 66% by 2023, indicating a tremendous growth in demand for high-quality video. Furthermore, 5G adoption is growing, with 11 percent of devices predicted to have 5G capabilities by 2023, further advancing digital video advertising.

Let us now consider the potential benefits that such a transition may provide. Most large-scale businesses will capitalize on this boom however even small-scale businesses can capitalize on this boom by investing some of their capital in digital marketing. Whether it’s in the form of educational content, reports, entertainment, or ads, organizations have caught on to the fact that high-quality video can engage users on a deep and substantial level. The modern web is now driven by video in a way that didn’t seem possible even 15 years ago, thanks largely to the ubiquity of personal mobile devices and omnipresent, reliable high-speed internet connections. Facebook users have become accustomed to their feeds being filled with auto-playing videos from various sources. Instagram and Snapchat users think nothing about spending minutes at a time habitually scrolling through live video stories. Companies can create video advertisements that closely mimic material from users' followers for these settings. When your audience expects video material from someone they follow, they're more likely to engage fast and remain for the duration of the ad. While display ads are doing an excellent job of informing users about a particular brand or product, they are not nearly as effective as videos in building relationships with users. The combination of visuals, sounds, and motion creates a unique opportunity to convey much deeper feelings and detailed descriptions, compared to other digital ad formats. This makes your message much more memorable and allows you to build an emotional connection between your brand and your customers. With the growing amount of digital media and shrinking attention spans, getting user attention is not such an easy task as it was before. Luckily, high-quality video content is still doing a great job with this, mainly if it includes storytelling elements or a strong emotional message. Unique video content captures users' attention from the first seconds onwards, allowing brands to educate and entertain users while also increasing their interest and engagement. This isn't exactly new in the advertising industry, but businesses are becoming more inventive in their efforts to develop ad material that doesn't appear like an ad, hence boosting the efficacy and ubiquity of user-generated content. It works because it provides you with something you don't have: a genuine buyer's experience and perspective, which you can combine with your brand's marketing voice. Another unique feature of digital video ads is that they work equally well for most people regardless of age, gender, country of origin, or other factors. As a result, we can see that any brand from any industry can use videos for their marketing campaigns successfully.

It doesn't matter whether the company is B2C or B2B, what are its business goals, and so on - good video content will do its job in any case. Connected TV ad spending is expected to grow by 8% in 2020 despite the COVID impact on the industry. This is one of the most substantial results compared to other digital advertising formats. Taking into consideration technological breakthroughs and the further growth of video consumption, one can see that digital video advertising quickly becomes a must for every business. Digital video advertising is a distinct and rapidly expanding industry that offers several marketing chances for a variety of enterprises. With the development and acceptance of 5G and high-quality devices, now is the greatest moment to try out digital video advertising. Programmatic advertising and digital video commercials are the greatest ways to do this. It is also cost-efficient, as you can set and optimize your ad budget in real-time, depending on your campaigns' goals. Finally, advanced data-driven targeting solutions allow you to reach the right audience at the right time and place, making your strategy even more profitable. While seemingly little errors may leave brand years behind and cost a company a significant amount of money, it requires the skills of an expert who knows consumer behavior and can sell you to the proper consumer, saving money and improving profit.

Businesses must hire digital marketing the expertise of a digital marketing company HS Digital Media has a team of specialists dedicated in capturing and editing video, which encourages consumer engagement and improves your company's reputation. So as a result of the brand value, your company will be able to sell more and generate more money. Because of the excellent quality, inventive filming techniques, and elegant editing, your enterprises will be portrayed in a distinguished manner. We will assure the best in terms of quality and innovation thanks to our recruited staff's cost-effective and inventive talents.
Blog for web creative
Nowadays a business owner may be losing tons and tons of their potential customers by not having a digital presence and a website is the very first step of a good digital presence. In today's digitalized world, where information is at our fingertips, customers buying preferences have changed drastically now customers are making informed decision with their purchases based on the knowledge available their fingertips. ...
They have been exposed to a numerous options for the same product with the variety of options at their fingertips they have been making informed decision ever since with added option of individuals sharing their opinion on various topic weather they have expertise in that matter or not most times its negative as the crowd with the negative opinion about a service or product or any political or social related topic and only way to control your narrative is through a website where you can choose the ideas your want to promote with your website. Website creation has now became essential with the increasing excitability of internet now the consumers are making informed decisions and a website is a perfect platform to provide information of you service or product .An informative, appealing, and dynamic website that will assist you to expand your company's reach and convert website visitors into devoted customers and website creation is a not an easy job it takes different set of expertise which mastered through years and years of experience and rigorous training.

A digital marketing agency is required to develop a website that stand on the above mentioned standard that is dynamic and appeal. Digital marketing agency like HS Digital Media has hired those rare employees who have the required expertise for creating an appropriate website for your business. A website may help level the playing field against larger rivals, increase your reputation, and increase visibility for your company. The improper website might put your company out of business. There is a fine line of appropriate designs and inappropriate designs and a business owner who does not have any expertise in the field of Digital Marketing will not be able to see the difference between appropriate designs and inappropriate ones. Hiring a digital marketing agency has become essential for purposes of web creation and a website is necessary for growing your business. A good Digital Marketing agency can provide you with a strong website that establishes your brand, establishes trust amongst consumers, provides your prospects the confidence to move forward with you and make a purchase. Your company is missing out on a major opportunity of gaining profit if it doesn't have an internet presence. Whether you advertise online or offline, a website has the potential to assist you for creating leads for your business. You may enhance lead generation and establish a prospect list by utilising your website to provide free freebies and appealing offers. How many people will buy after seeing your ad for the first time? Probably not as many as you'd want, but getting them into your marketing funnel is the key. Having a fantastic website is one of the finest tools your business can have, whether you have a brick and mortar store or an internet business, whether you sell a product or a service. A superb website may enhance your revenue and bottom line by working for you 24 hours a day, seven days a week, while you sleep.

However on might just take the web development for granted and hire a freelancer who has expertise in only one factory or might not even be a specialist in one particular field but a generalist in all the different concept required to develop a effective bug free website that could connect to your spectator and convert them into buyers. Do you know how many different types of expert is needed to develop a well rounded website that stand on every single industry standard and present you in good light and increase brand awareness? Many factors matter from content to presentation each is as important "Web development" is a term used by web experts to describe the two main non-design components of creating Web sites writing mark-up and coding. Content management systems (CMS) can be used in web development to make content modifications simpler and accessible to those with just rudimentary technical knowledge. Web development teams for larger enterprises and organizations may number in the hundreds of people (web developers) and use industry-standard techniques like agile methodology to create websites. Smaller businesses might only need a single developer, either on a permanent or contract basis, or they might assign additional personnel to complementary roles like graphic designer or IT technician. Instead of being the purview of a specific department, web development may be a joint endeavour between departments. Front-end, back-end, and full-specializations developers are the three different specialisations available for web developers. While back-end developers work with the servers, front-end developers are in charge of the behaviour and graphics that appear in the user's browser.

There are, in our opinion, three different components that are crucial to the process of developing a website.
  • 1. Chat Bots: While visiting a might encounter small chat box in corner the high end chat bots they can answer your basic quarries right then and there which makes a better impression and because information is very necessary to sell a product or service.
  • 2. Cyber Security: HS Digital Media understand the part club security each and every major aspect and minor aspect of cyber security. One must always have a security as a website for a company is a very valuable
  • 3. Accelerate Mobile Pages: As per the name suggest the this concept focuses on improving website so that they could perform good in mobile phones every business must focus as it has became important factor in website development

At HS Digital Media we ensure that we deliver resolutions to complicated complications with our inventiveness and secure you the finest Return on Investment with our inventive design for your website and creative quality that thrives on enhancing the engagement and reach of your business. Our skills enable us to provide you with the finest Web Development, Programming, and Design services.
Complete Guide For Competitive Analysis Of Social Media Marketing
According to several surveys 85 percentage of organization relies on social data as their primary source of information and business insight. They are also a vital component of your growth strategy because there are over 4.6 million users on social media networks. The fact that there is severe brand competition on the internet in every business is no longer news. ...
How then can you outperform your brand rivals and expand your company on social media?

Carrying out a competitive social media analysis can help you understand your strength, your brand's advantages, address your weaknesses, and seize opportunities by studying your competitors' strategies. The definition of social media competitor analysis, its advantages, the procedures to follow when conducting this analysis, and a list of the tools you need are covered in this tutorial.

Now we shall understand what is social media competitor analysis?

The process of assessing your competitors on social media in order to identify opportunities and develop strategies for brand expansion is known as social media competitor analysis. By conducting this study, you may discover the advantages and disadvantages of your rivals and create a successful social marketing plan. Additionally, it exposes essential details about your target market, the reasons why they are drawn to rival brands, and how these companies excel at social media marketing.

Why is social media competitor analysis important?

Social media competitive analysis has its own advantages outside the strategy you use to examine your SEO competitors.

  • 1. Improved understanding of your ideal clients: Performing a social media competitive analysis lets you gain deeper insights into which your ideal clients are. Knowing your customer personas empowers you to get more marketing results because you understand the following.
  • 2. Build a better social strategy: HWhen you understand how and why your competitors are performing better than your brand, you can create a working social media strategy, or improve it if you already have one. A social media competitor analysis challenges you to do your best because it compares your methods and results against the competition. Also, you can identify gaps to leverage for brand growth, and threats you need to deal with.
  • 3. Create relevant content : It seems sense that the companies whose values and content your ideal customers agree with would win them over. A competitive analysis on social media will help you stand out to your ideal clientele. This is because you’ll identify the types and formats of content they want to see. Also, you can take advantage of the content gaps you discover to create fresh, valuable content for your audience.
  • 4. Better marketing and positioning : You may use your social platforms for more successful marketing by performing a social media competitive analysis. You'll begin utilizing pertinent, underutilized social media features and methods once you learn what's working for your rivals. Furthermore, this gives you the freedom to develop a positioning strategy that will set your brand apart from the competition and help you establish yourself as an authority in your field.
How to do social media competitor’s analysis
Performing social media competitor analysis doesn’t have to be a hassle. Whether you use Facebook, TikTok, LinkedIn, Pinterest, Instagram, or YouTube, here are the five steps to analyze competitor businesses.
  • 1. Figure your brand goals and metrics: Decide what you want before analyzing and contrasting the performances of rivals. Always begin with the end in mind while developing your brand's objectives. Find out the responses to questions like:
    • •What are your goals for marketing on social media
    • • How do these fit into your overall brand goals?
    • • What key performance indicators (KPIs) will you track to measure success?
    • • Who are the ideal clients you want to reach
  • 2.Identify your Brand competitor : If you don't know who your competitors are or which social media platforms they utilise, it's impossible to assess them on social media. Keep an eye out for both direct and indirect competitors, or companies who provide comparable goods or services or address the same problem as you.

We HS Digital Media hopes that the above blogs helped in dome way we have tried to explain to general business professional without any expertise in marketing we can ensure that with the combined knowledge of our employees we can excel your businesses success.

The Value Of A Website For Businesses
It is obvious how crucial a website is to the success of your company. Without an internet site, you can’t attain or have interaction together with your clients online. You cannot communicate with or reach your customers online if you don't have a website. We might like to mention that in case you need to do business in the brand-new current marketplace, you need to have a website. But where do you begin? Getting started with an expert website for your enterprise would not need to be that tough to deal with. ...
How to get started with a website for your business???
You may design a compelling website in just a few hours by using certain website building services. You can use WordPress, which is free to start using, if you have experience with site design. However, WordPress is not a SEO friendly from of website creation it could not be interactive. However, if you want to publish a professional website and make it search engine friendly. You'll then need to deal with a reputable web design company. However, working with net layout specialists is a one-time investment. You'll discover that paying for professional network layout offers was worthwhile. An internet design firm, on the other hand, is aware of what it takes to create a website that provides a positive user experience.

The Importance of website
All components of your virtual advertising and marketing plan must take into account the importance of a website as the foundation of your internet presence, content, and all forms of communication. Otherwise, the internet adverts you have posted will direct customers to your website's bottom back. As a result, it's essential that your website gives customers a clear idea of your logo and the kinds of services or goods you offer.

Opening your shop in an area in which many capacity clients see you could deliver a massive raise to the fulfillment of your enterprise because it will increase visitors and exposure. That said, many groups today provide items and offerings to humans who’ve by no means set foot in their bodily location, via a consolidated online presence and a responsive website. Let’s begin together with your social media advertising and marketing. Though you use third-party social media sites to attain and have interaction with clients. You have to have a place to send consumers to when they want to learn more about your business.

The Importance of a website for Sales
For any company, sales are crucial. It is the most straightforward way to maintain your business operating. The best way to improve your business's health and fulfillment is to increase revenue. It is impossible to exaggerate the value of a website for revenue. You can attract more clients by having an online presence through your website. The more online customers you attract, the more opportunities you have to close a deal. Making a website no longer reliably brings in paying consumers for your company.

However, you may improve your chances of getting more Certified Leads who are significantly more likely to complete a purchase by optimizing your website for search engines like Google, Yahoo, Bing etc. You do not need to actively have interaction with possibilities on a regular basis due to the fact they may be capable of getting the data they want out of your web page. Additionally, your internet site gives every other channel for income to promote your services and products online. You can provide customers with the information they need to make informed purchasing decisions. Your website's content essentially serves as an additional seller. Help customers receive the information they need and persuade them of the merits of your goods or services

Make the right first impression with professional Web Design
Your website frequently serves as your customers' initial introduction to your company. Even if you have a physical store, your business depends on passing customers on foot. Your customers may research your internet business from the start. This is why it's crucial to have a knowledgeable website. It is impossible to exaggerate the value of a website. However, if that website is ugly or difficult to use, you risk losing customers before they even learn about it. We hope that we have made ourselves clear on how many basis website can be beneficial they can be a great asset our employee's skills enable us to give you the best Web Development, Programming, and Design services available.

SEO Marketing
Brands frequently invest a lot of time and energy into maximizing the potential of social media channels in order to raise their online visibility and revenue. Even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted process of search engines like Google, Yahoo, Bing, YouTube etc. ...
Understanding the several components that make up SEO and how each one functions is essential to comprehending why SEO is so significant. In other words, SEO is important because it increases the visibility of your website, which increases traffic and the likelihood that potential buyers will convert. Look into the SEO techniques you can utilize for the best positioning. Check out the SEO tools you can use for optimal ranking.

Additionally, it's a useful tool for promoting your business, cultivating relationships with customers, and establishing your authority as a subject-matter authority. Here is all the information you need to succeed in the modern digital world, including what SEO is and why it's important.

The Essentials of SEO Marketing
  • 1. Keyword:Although the days when keywords were the only SEO tactic that mattered are long gone, that doesn't mean they aren't still important. Today, however, for keywords to be effective in your content, they must be thoroughly studied, selected, and used sparingly. But what precisely are keywords? Using keywords, which are words and phrases that consumers use to search online material, marketers can reach consumers who are interested in their goods and services. When doing the essential phases of keyword research, it's crucial to look for terms with large search volumes and low levels of competition. You should also pick short-tail, long-tail, and local keywords to incorporate into your content. You should have secondary and tertiary keywords in addition to your primary or seed keyword because they will still be useful to your firm. Optimize all of your titles, URLs, and other on-page SEO components using keywords and you're done.
  • 2. Content :Content is a vital part of SEO because it’s the vehicle you use to reach and engage audiences. Knowing your angle and crafting content that fits is essential. For instance, if you owned a nursery and wanted to increase your visibility, you might publish a series of blogs about gardening, choosing the right species of plants, growing tips, and more. When a person who wanted to know about gardening went looking for that information, your blog would come up, and you'd be able to build a relationship with that prospect by providing valuable information. The idea is that when the time came for that prospect to buy a plant, for instance, you’d be the first nursery that came to mind.

  • Today's material must be instructive while also being entertaining, timely, and shareable. Content can take many different forms, including:
  • Web page content
  • Videos
  • Blogs
  • Infographics
  • Podcasts
  • Listicles
  • How-to guides
  • Whitepapers and e-books
  • Social media posts

  • 3. Off Page: Off Page Optimization deals with the external factors of the website that is far away from website rather than on site. It is a very beneficial technique if you want to get ranked on a search engine .The main technique used for off-page SEO is to backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality which helps to build authority among you visitors. There are many tactics to backlink building, and some of the current best practices include guest blogging, creating lots of info graphics that will be highly shared, and using influencer marketing in your content.
  • 4. Search Engine Marketing Search Engine Marketing (SEM) refers to paid marketing efforts, and it includes things like Google AdWords, Social Media ads, Pay-Per-Click (PPC), Google shopping ads, display ads, and more. Although SEM isn't always a major component of a comprehensive SEO strategy, it does have its place as it can help you reach new and highly targeted audiences. You can also make your SEO and SEM work together.

Examples of SEM advertising activities include:
  • Paid and targeted campaigns
  • Keyword based copy that specifically relates to your business
  • Performance indicators such as click-through-rates

One of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.

The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site, so it’s key to increase your organic page ranking. Your ranking and visibility will improve the more effective your SEO efforts, which is especially crucial given that a quarter of web users never scroll past the first SERP. We can help you reach high ranking through our skilled employee’s expertise and dedication we can ensure our client that they can reach the high ranking in the SERP that is Search Engine Result Page

Benefits Of Paid Advertising- Drive More Conversions In 5 Easy Steps
Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads? I was speaking with a local business owner a few weeks ago. They recently launched a forceful Google AdWords campaign, and it was sort of successful. Although they were receiving a tonne of fresh leads ...
they were for services they didn't provide! Their campaign was far too broad, and they were spending a fortune on fruitless leads, which was the problem. Stop allowing that to happen to you. Here are five easy steps you can take to ensure that your sponsored advertising initiatives are working to their full potential.

What Is Paid Advertising?
Paid advertising usually refers to online methods a company uses to attract more customers by paying for ad space on search, other websites, or social media.

There are many types of paid ads but the most common ones are:
  • Paid Search: Businesses can bid to appear at the top of search—above organic results—for certain keywords. There are a few types of paid search ads, such as PPC ads, responsive ads, display ads, etc.
  • Social Media Advertising: Businesses can run ads on different social media platforms that are popular with their audience. The ad offerings and format varies by platform. The top social media platforms to advertise on are:

Benefits of Paid Advertising
With paid advertising, you’re able to target your ads to very specific audience segments. In a survey with over a thousand respondents, 80 percent of said they are more likely to purchase from companies that run personalized ads. Paid advertising allows you to do this. Furthermore, if you don’t advertise online, you’re likely giving your competitors an advantage. After all, the most common advertising formats for small businesses are social media and other online mediums like search engines and other sites .

One must always follow the below mentioned guidelines
  • 1. Understand (and Use) Long Tail Keywords: Long tail keywords are those with several words in them. Instead of focusing on just one. These are important because they are more likely to match the search terms used by users and because they show the user is prepared to hire or purchase. Be on the lookout for long-tail keywords that are longer, more specific keywords that make up the majority of search-driven traffic.
  • 2. Understand the Different Types of Paid Ads: There are several locations to purchase ads, and each platform has advantages and disadvantages of its own. Before beginning, you should be aware of the main categories of sponsored advertising, as well as their advantages and disadvantages. Banner ads immediately come to mind when we think about online advertising because they stand out. They are very common and come in a variety of sizes. These ads can be effective, but they tend to target customers who are not actively looking for something new.
  • 3. Track Your Paid Ad Results: : If you aren’t able to see how each of your ads is performing, then you shouldn’t be buying paid advertising at all. The beautiful thing about online advertising is that you get the opportunity to track everything. Google Analytics is an absolute must when it comes to online ad buying. This analytics package is free and easy to install.
  • 4. Create a Landing Page: You may tailor your message for new visitors using landing pages. This enables you to build on the message you introduced in your advertisements, which results in a more seamless experience. You may encourage users to take particular actions, like downloading a free eBook, using custom landing pages. (Showing conventional navigation could annoy your visitors.) Landing pages make it incredibly simple to track your visitors. This is particularly significant.

particularly significant-: We hope so that we have expressed the importance of Paid Advertising. HS Digital Media reaps the benefits of Paid Marketing, which includes a powerful media relations campaign that may assist your brand boost its visibility among target audiences, attracting your target market, and increasing its reputation.

10 Important Google Ranking Elements That Will Increase Traffic
The components of your website that the Google search algorithm takes into account when determining which webpages to show in the search results for a specific search query are known as Google ranking factors. To truly understand how to get your website ranked in Google search results, you need to understand Google ranking SEO. There are hundreds of ranking factors, some of which can have a significant impact, while others matter less. ...

Top 10 Google Ranking SEO Factors
  • 1. Mobile-First Optimization: Mobile friendliness is one of the most important Google ranking factors. If your site doesn’t function properly on mobile, Google is knocking you down a peg. If you don’t believe me, you can read about it directly from Google. To rank in the Google search results, you need to make sure your site functions the same on phones, tablets, and computers. Make sure the theme or template you select is mobile responsive. Next, ensure all your images are displayed clearly, check whether any words fall off the screen, and limit giant walls of text, which might look fine on desktop but on mobile can cover the entire screen.
  • 2. Core Web Vitals: Google added Core Web Vitals as another significant ranking element. These speak to the general condition of your website in terms of the customer experience it offers.The vitals are divided into three groups.
  • 3. Value-Packed Content: Poor-quality information has no place on the internet. Considering that it doesn't require anything complicated or fancy, I consider this to be among the most crucial Google ranking elements. If you create excellent, detailed, and valuable material, Google will favor you.
  • 4. Links: More than 90 percent of web pages receive no traffic, often because they don’t have any backlinks. And certainly, links continue to be crucial for SEO in Google rankings. All three types of links inbound, external, and internal are significant ranking considerations since they raise the overall authority of your website and support its position as a reliable resource.
  • 5. Domain Age and Authority: Unfortunately, unless you buy established domains, domain age is one of those Google ranking SEO elements you can't always manage. The length of time your domain has been registered is referred to as its domain age, and your authority with Google is essentially your reputation.
  • 6. Social Signals: The graph and research done by cognitiveSEO demonstrate how the quantity of social shares affects a web page's overall rating. The rating declines as the share price declines. Although this element by itself won't have a significant impact on your rating, it can help you stand out when the competition is fierce.
  • 7. Content Relevancy and Authority: This Google ranking factor can be separated into three main categories:
    • • Search intent
    • • Content hubs
    • • Topical relevance
    These are three incredibly important factors going forward in Google ranking SEO. Google is paying much closer attention to the actual content that people are producing and putting a lot of weight on whether a website actually provides solutions to people or if they’re writing entirely for the search engine.
  • 8. Content length: Longer material performs better, something that has been repeatedly established through testing and argument. Longer content yields more social shares and more unique page views. Longer pieces of content also tend to hold their position longer. That is not to say that you should create a 15,000-word salad and expect it to be read. Those phrases still need to be accompanied by a ton of value, assets, and amazing details. You have a better chance of ranking, though, if you can create a lengthier, more in-depth piece than the opposition.
  • 9. Real Business Information: Although I would classify this Google ranking element as being rather new, it belongs to the category of trust signals. You must adapt the in-store experience for your website as more people rely on the internet for almost everything.
  • 10. Technical SEO: Technical SEO is still an important Google ranking factor. Technical SEO includes things such as: Fortunately, one of the simplest changes you can make to your website is its technical SEO. Make sure all headers and metadata contain pertinent keywords. A good keyword research tool that gives you complicated competitor data and keyword gaps is essential for accomplishing this. Additionally, you can perform an SEO assessment, as explained in this post.
We have provided to you 10 important Google ranking elements that will increase traffic

4 Effective Ways to Improve Customer Retention Rate in 2022
While gaining new clients is critical for any business, keeping existing customers is just as important. In actuality, it's a more economical method of scaling. Therefore, the majority of firms nowadays are concentrating on raising their client retention rate. These customers are more knowledgeable about the services provided by your company than are the more recent clients. ... Additionally, their confidence in you and interactions with you make them possible customers for your company. Consequently, your possibilities of attracting brand-new, devoted clients increase!

Before delving deep lets answers an important question that is what is customer retention rate? The percentage of current consumers that a brand was able to keep over a specific period of time is revealed by customer retention rate. One of the earliest factors that help a business maintain long-term growth is a solid retention rate! While there are multiple factors that affect the customer retention rate of a company, Research Gate highlights some of the prime ones: Service quality, satisfaction, trust, and commitment. These are the major aspects to check from the customer’s perspective. Once aced, the chances of improving the retention rate increase by a massive difference!
Why is Customer Retention so Important?
Analysis of the rate at which a company retains its customers is not just limited to determining its ability to consistently provide value to them. In fact, it helps boost the company’s Return on Investment (ROI), improves trust and loyalty and thereby fetches new customers. It mainly prepares the company for long-term growth by maintaining healthy relationships with its buyers. Let's take a closer look at why a company has to have a high client retention rate.

Why We Are The Best
With the advent of local SEO, owing to Google, digital marketing has elevated to a crucial component for all organizations. Digital marketing firms increasingly compete with search engine results pages (SERPs). You observe the organic makeup of the money used in the physical world. Small and medium-sized businesses can now take the place of larger digital marketing agency thanks to the work of digital agencies. It actually takes time, commitment and an effective digital marketing strategy to start a digital company. You’re expected to fail if you’re short of something. A digital marketing approach can first be developed by recruiting the finest digital marketing agent.
If you are trying to find the top digital marketing firm, you have come to the right spot. This short article explains why HS Digital Media is the top digital marketing firm in Navi Mumbai. If you want to improve your social media results or attract more customers through search engines, you'll unquestionably discover this to be the ideal agency for your business.

Why work with HS Digital Media?
HS Digital Media focuses on developing unique digital strategies for every one of its clients in accordance with their needs and objectives. Our passion is assisting businesses in achieving their objectives. And design a special strategy that works for your business, your needs, and your objectives. Connect with us to learn how to expand your company's online presence.
Your audience will rely on marketing. For example, you would want to be viewed on LinkedIn if you target business managers. Snap chat and Instagram are the places you want if you are targeting younger people. Moreover, almost every company sees ROI through Facebook advertising thanks to 2,27 billion monthly active users who are averaging 41 minutes a day on the web. We don’t claim the above statistics.
Due to the regular introduction of new marketing strategies, it can be hard for large entrepreneurs to stay up to date, find the best ways to make use of various channels and master digital marketing in every area of the business.
You should hire a digital marketing agency for your company.
Instead of wasting weeks or months trying to find the right person to hire and train, at HS Digital Marketing, we have an expert team that maintains your marketing strategy in more technical ways, allowing you to focus on other areas that your company needs and performs best.
By utilizing a variety of marketing techniques to draw in the ideal client, HS Digital Media, the top digital marketing in Navi Mumbai, will assist you in increasing sales.
  • 1. Website Development and Programming-: Because your website is the hub of all of your online marketing, web development is a crucial component of any digital marketing plan. At HS Digital Media, we are experts at creating engaging, informative, and brand-oriented websites that assist our clients in achieving their financial goals.
  • 2. Ecommerce Web Design-: E-commerce site design is the next stage in the digitization of your company, and it builds on the first. With our extensive experience in e-commerce and web design, we can provide results while adhering to the highest standards. Helping our customers achieve their objectives of enhanced profitability and the potential for business growth will enable them to compete with their larger rivals.
  • 3. Mobile App Development-: We also provide Mobile App Development services, assisting with all elements of app development, from business analytics to UI/UX design to mobile app testing, according to our client' needs and requirements. HS Digital Media aims to guide our client through the complicated and convoluted world of Mobile App Development and help them to get the best results. We personalize our services for each company, tailoring them to their specific needs and ensuring that they fit within the parameters of the client's desires.
  • 4. Ecommerce App Development-: Through seasoned expertise that thrives on exceeding our clients' expectations with great efficiency and professional service, HS Digital Media helps our clients increase their customer engagement. We are devoted to helping our clients' organizations realize their full potential.
  • 5. Social Media Marketing-: On an average day, a typical individual spends up to 4 hours browsing through the most popular or favorite social networking sites, implying that a social networking site may capture their interest for a significant length of time. This has provided a business’s a great opportunity to promote their service or product through the platform that is provided by social networking sites. For example: Instagram, YouTube, Facebook and Linkedin.
  • 6. Search Engine Optimization-: SEO: Search Engine Optimization is one of the best strategies digital marketing a company can adopt for building their brand in this ever growing digitalized world. Search Engine Optimization is the process of improving a website's technical setup, content relevancy, and link popularity so that its pages are more readily found, more relevant, more popular in response to user search queries, and so rank higher in search engines.
  • 7. Pop-up Google Ads-: A business that can offer the Pop-up Google Ads service to assist reach more clients is HS Digital Media. Pop-up advertising frequently resemble independent websites, sponsored Web pages, interactive games, or other forms of interaction-promising content. Pop-up advertisements are more noticeable and efficient than banner ads.
  • 8. Pay Per Click-: Pay Per Click is an online marketing strategy for advertising and paying each time one clicks on the advertisement it has proven to be an easy way to navigate your process and is demonstrated to be an economically proven to be an ace option that can be counted upon as a consistent return investment.

Complete Guide For Competitive Analysis Of Social Media Marketing
Although they are frequently pricey, digital marketing strategies are essential. It might be challenging to expand your business without a significant web presence. However, you can't fully realize the potential of your campaigns without a strong digital marketing plan. You must assess your digital marketing initiatives' return on investment, just like you would with other marketing channels. When it comes to calculating the ROI of your digital marketing activities, you may measure a wide range of variables. As a result, it's critical to understand which to measure and which to avoid.

Establish campaign goals
When you set business goals , you take into account a variety of variables that could have an impact on how quickly you reach your objective. Goals that are Specific, measurable, achievable, relevant, and time-bound are used by some organizations. You may easily measure your progress with the aid of this technique while you prepare your strategy for achieving the goals.
Keep in mind that a variety of factors, including cost structure, industry, market demand, etc., will affect your marketing ROI . Your campaign's success also affects your ROI. The ROI from a content campaign will differ from that from a PPC campaign, for example. Thus, while establishing campaign goals, it’s important to define the purpose of your marketing strategies clearly. It also is essential that you set only realistic goals.
Create content your audience wants
Your company needs to stand out to be successful in the digital realm, where customers are continually inundated with hundreds or even thousands of advertisements. Your marketing strategies' cornerstone is content, thus you need to master it if you want to stand out from the competition because they are continuously inundated with emails about sales and the introduction of new products and nobody wants to get conventional emails about these topics. Customers go to brands for value and a sense of familiarity.
By utilizing a variety of marketing techniques to draw in the ideal client, HS Digital Media, the top digital marketing in Navi Mumbai, will assist you in increasing sales.
Personalization, however important, is not the only consideration. Other things to consider when developing material include the following:
  • • Create valuable content : Your goal should be to provide value to your audience through your content. Create content that is aimed at solving their problems. You should also consider giving good recommendations to them through it.
  • • Make your content user-centric: : Be careful to engage with your audience on a personal level while posting content about your goods or services or when communicating with them on a regular basis via email.
  • • Conduct regular surveys: The best way to determine what your audience really wants and expects from your brand is to ask them directly. Conduct regular surveys, polls, Q&A sessions, and webinars to communicate with your customers. Once you have gathered information, analyze it, and identify common points that will help you understand their needs better. This will enable you to create better-personalized content for them.
  • Influencer marketing: Be careful to engage with your audience on a personal level while posting content about your goods or services or when communicating with them on a regular basis via email.

Use predictive analytics
A crucial tool that can help you gauge and improve your ROI is predictive analytics. It employs artificial intelligence and machine learning to derive insights from enormous datasets, models, and algorithms to forecast consumer behavior in the future.
Predictive analytics also assists marketers in identifying and prioritizing leads to determine the ideal customer base that is closest to conversion.
It also helps improve customer retention efforts and increase conversion rates as marketers are better equipped with relevant information that enables them to understand customers’ needs. It also empowers marketers to plan informed and efficient marketing strategies that will yield the best results based on consumer behavior.
Marketers can focus on where to spend more based on the value the customer generates and identify the channels they’re most likely to engage with.
Leverage automation technology
Marketers are increasingly looking for efficient marketing automation tools that can perform simple and regular tasks to reduce their expenses. Automation tools can perform repetitive tasks such as housing images and documents, managing email lists, and managing various other functions. By leveraging automation technology, you can focus on complex strategies that require more creativity and effort.
Don't use vanity metrics
When you measure the progress of your campaign, you should be wary of the parameters that you choose to track. Some metrics might be vanity metrics that can distract you from your business goals.
Press release shares, Facebook likes, raw page views, registered users, and other common vanity metrics in marketing frequently have little relation to sales. While these metrics give some insights into how your marketing strategy is working, they do not directly impact the ROI of your marketing efforts . In fact, vanity metrics siphon focus and effort away from things that actually matter and hold value.
You can increase your ROI by frequently experimenting with your marketing strategies and cutting out distractions. Remember to set clear goals for your marketing campaigns so that you can align your efforts to reach them.

Web Development
Although the terms are often used interchangeably, they actually refer to two different aspects of website creation.
Web design primarily deals with the visual aspects of a website, such as a layout, colors, graphics, and typography. A web designer's job is to create a visually appealing and user-friendly website that effectively communicates the client's message and brand identity. They use tools like Adobe Photoshop, Sketch, and Figma to create wireframes and mockups that represent the website's design.

On the other hand, web development involves the technical side of building a website, such as writing code, programming, and creating functionality. Web developers are responsible for turning the web designer's design into a functional website that can be accessed by users. They use programming languages like HTML, CSS, JavaScript, and PHP to create the website's structure and functionality.

To put it simply, web design is concerned with the aesthetics of a website, while web development is concerned with the functionality of a website.

However, it's important to note that these two aspects are not mutually exclusive and often overlap. In fact, many web designers have some knowledge of web development and vice versa. The best websites are often created by teams that include both web designers and web developers who work together to create a visually appealing and functional website.

If you're a new business owner seeking a reliable web development team, As a fellow business owner, I highly recommend HS Media for web development services. They delivered exceptional work and exceeded my expectations. You can have a look HERE

Great question! I've got some helpful methods that I think you might find useful and you don't even have to steal them from me, I'll gladly share! First off, let's get one thing straight: reaching your target audience doesn't have to be a daunting task. In fact, it can be quite easy if you approach it the right way. So, let's get started!

The key to getting inbound leads is through providing value to your audience. That means creating content that speaks to their needs and interests. To achieve this, follow these steps :-
  • 1.Pick a niche -this is crucial for identifying your target audience.
  • 2.Search for people who are in your niche -use social media platforms to find people who are interested in the same things as you.
  • 3.Make sure to pick the location accordingly - you want to target people who are geographically close to you, especially if you're a local business.
  • 4.Start engaging with them through DMs and comments -this is a great way to build relationships with your audience.
  • 5.Ask questions to business owners whom you want to target -this helps you understand their pain points and needs.
  • 6.Understand the pain points - use the information you've gathered to create content that solves their problems.
  • 7.Start solving their issues through your post - this is where you provide value to your audience.
Or start creating curiosity with your posts - this can be a great way to generate interest in your brand.

So that they will be curious to know what you did and how you did - once you've piqued their interest, they'll want to know more.

Always focus on the end goal of the issue - whether it's generating leads or increasing brand awareness, keep your end goal in mind.

For example, if you're a social media marketer, your end goal might be to generate leads from social media and create brand awareness. For a website developer/designer, the end goal might be to make the website user-friendly and visually pleasing and generate leads from the website.

Remember, everyone has the same goal: to make more sales. So, make your content accordingly!

So if you're ready to make the most of your social media presence, and you’re still confused about it head on over to this HS Media website to know more!!

If you're still struggling to reach your target audience, don't hesitate to book a free discovery call with us.

IOS App Development
A custom iOS app provides a lot of benefits to any business such as increased brand visibility, better customer engagement and better customer retention rates. Mobile apps provide any business with the opportunity to streamline operations and enhance customer experience. The custom app also helps streamline your business operations. It makes it easy for your team to manage customer interactions and transactions, by integrating features like online ordering, appointment scheduling and customer support. This helps a lot in increasing efficiency and reducing the workload for your employees.

One significant benefit of having a custom iOS app is the ability to increase brand visibility. With the app your business creates a unique digital presence that remains very useful and easy to use for the users. Custom iOS apps are designed to reflect the brand's identity, making it instantly recognizable to customers. This increased brand visibility helps businesses to stand out in a crowded market and attract more customers.

One of the most important advantages of developing custom iOS apps is the ability to reach a wider audience. As the popularity of smartphones continues to grow, mobile apps are becoming an essential tool for businesses to engage with their customers. A custom iOS app targets a specific set of users for your business.

Custom iOS apps make for better customer engagement. Mobile apps provide businesses with a direct and convenient way to interact with their customers. With the App, we provide personalized content, notifications and offers based on the interests and behaviors of business customers. This personalized approach greatly helps businesses build stronger relationships with their customers, thereby increasing customer loyalty and repeat business.

Custom iOS apps are of great help to any business in streamlining their operations and improving the customer experience. For example, a restaurant uses an app to allow customers to book tables, order food, and pay their bills, all while reducing the need for customers to wait in line or speak to servers. This streamlined process saves time for both customers and employees, making for a more efficient and enjoyable experience.

iOS development is a specialized field that requires technical expertise and a deep understanding of Apple's ecosystem. At our company, we have a team of experienced developers who use the latest tools and technologies to build iOS apps that not only look stunning but also provide a seamless user experience. Our team is highly skilled in building custom iOS apps.

Our team has expertise in developing various types of iOS apps, including enterprise apps, e-commerce apps, social networking apps, and more. Our teams help our clients build apps that are optimized for both iPhones and iPads.

Our team follows a rigorous development process to ensure that the apps we build are reliable, secure and Performance. Our teams thoroughly test and Quality Ensure that the app meets all the requirements and functions flawlessly.

At our Agency, we believe in building long term relationship with our clients. We work closely with them throughout the development process to ensure that their vision is realized in the final product. Contact us today to discuss your iOS development needs and learn how we can help you achieve your goals.

App Development
In today's digital age, mobile apps have become an integral part of any business's marketing strategy. With the majority of the world's population owning smartphones, businesses can reach their customers easily through their mobile devices. In particular, Android has become a popular operating system, powering millions of smartphones worldwide. Therefore, it is essential for businesses to have a custom Android app to increase their visibility and streamline their operations.

With the increase in the number of smartphone users, businesses are focusing on developing mobile apps to reach a wider audience. Android is one of the most popular operating systems for mobile Devices, and developing apps for this platform can be a game-changer for every businesses.

Android app for your business can provide you with a multitude of benefits that can help you increase customer Engagement, improve brand visibility, personalize marketing efforts, Enhance customer experience, and increase efficiency and productivity.

Our team of developers specializes in creating top-quality Android apps that meet the highest coding standards. Our apps are designed to be user-friendly, intuitive, and highly responsive, ensuring that users have an enjoyable experience every time they use them. We understand that in today's highly competitive app market, it is crucial to create apps that stand out from the crowd. That is why we focus on developing apps that are both functional and aesthetically pleasing.

One of the key features of our Android apps is their ability to work smoothly across different versions of the Android operating system. This ensures that users can enjoy our apps regardless of the device they are using. We use the latest technologies and programming languages to ensure that our apps are always up-to-date and compatible with the latest Android versions.

Our developers are highly skilled and experienced in creating a wide range of Android apps, from simple utility apps to complex gaming apps. We work closely with our clients to understand their requirements and develop apps that meet their specific needs. We believe in delivering quality work within the given timeline and budget.

HS Digital Media, we offer comprehensive mobile app development services that cater to our clients' unique needs and requirements. Our team of experts provides end-to-end services, including business analysis, UI/UX design, and mobile app testing, to help our clients achieve their goals and succeed in today's competitive market.

As a top mobile app development company in Mumbai, we understand the importance of keeping up with the latest trends and technologies. Our team of experts continually upgrades their skills and knowledge to ensure that our clients receive the best-in-class services.

We take pride in providing personalized services to our clients, ensuring that we meet or exceed their expectations. Our mobile app development services in Mumbai are designed to help our clients achieve their business goals and take their business to the next level

If you are looking for high-quality Android apps that are intuitive, user-friendly, and work smoothly across different operating systems, look no further. Our team of experienced developers is dedicated to creating apps that leave a long-lasting impression on users. Contact us today to discuss your project requirements, and let us help you bring your app idea to life.

Complete Guide For Competitive Analysis Of Social Media Marketing
Welcome to the exciting world of Hare Krishna, the parent company of HS Digital Media, HS Events and Hotel Solutions,!! As you might already know, we have four amazing companies under our umbrella, each offering unique and innovative services to our clients. However, despite the success of our individual companies, we feel that it's time to bring more attention to our parent company,Hare Krishna!! At Hare Krishna, we are proud to be the driving force behind our four successful subsidiaries. Over the years, we have worked tirelessly to build a strong reputation for excellence in the industry. Our unwavering commitment to quality and customer satisfaction has helped us become a trusted name in the market.

In today's fast-paced digital landscape, it's essential to have a robust online presence. That's why we have ensured that all our child companies have a strong digital presence. However, it's time to take things up a notch and increase visibility for our parent company. We want to make sure that our clients know who we are, what we stand for, and the vast range of services we offer.

AtHare Krishna, we believe in putting our customers first. We go the extra mile to understand their unique needs and provide tailor-made solutions that exceed their expectations. We have a team of highly skilled professionals who bring years of experience and expertise to the table. Whether it's digital media, events management, hospitality,or entertainment, we have a solution for all your needs.

With such a diverse portfolio, it's no wonderHare Krishna is a name to be reckoned with. But with so many successful ventures under its belt, why isn't the parent company getting the recognition it deserves?

It's time to change that. By increasing visibility for Hare Krishna, we can help more people understand the breadth and depth of services this company offers.

So why choose Hare Krishna? For starters, Their dedication to providing quality services is unmatched. From their talented team of professionals to their state-of-the-art technology, Hare Krishna & Co. always go above and beyond to ensure their clients are satisfied.

But it's not just about the quality of our work. Hare Krishna is also a company that cares about the community. We are committed to giving back and making a positive impact in the world.

Hare Krishna is not just a parent company but a philosophy that drives everything wFrom the moment you engage with us to the final delivery of our services, you can expect nothing but the best from us. Our goal is to build long-term relationships with our clients based on mutual trust and respect.

We are committed to excellence, innovation, and customer satisfaction, and we take pride in being a trusted name in the industry. With our vast range of services, expertise, and social responsibility, we are confident that we can exceed your expectations.

So, if you're looking for a partner who can help you achieve your business goals, look no further than Hare Krishna!!
Complete Guide For Competitive Analysis Of Social Media Marketing
Hello there !! You've landed in the exciting world of Hare Krishna,the place where magic happens! We're the parent company behind HS Digital Media, HS Events, HS Buy and sell and Hotel Solutions. As you might already know, we have four amazing companies under our umbrella, each offering unique and innovative services to our clients. However, despite the success of our individual companies, we feel that it's time to bring more attention to our parent company Hare krishna!!

Even though our individual businesses are thriving, we feel that directing more attention towards our parent company—Hare Krishna—is necessary.

Our four highly successful subsidiaries owe much of their accomplishments to the guidance and direction provided by Hare Krishna, and we have gained a solid reputation through our dedication and efforts that have been acknowledged by the industry for many years. By consistently delivering high-quality products and services while keeping our customers happy has earned us the trust of the market.

In today's rapid digital era having a robust and influential online presence is important. That is the reason we have ensured that each of our offspring corporations has a powerful digital existence. To improve visibility for our parent company, we must raise the bar. It is important for us that our clients recognize our identity, beliefs and the broad spectrum of services we offer.

At Hare Krishna, we prioritize our customers. We make sure to go above and beyond in comprehending their specific requirements and offering customized resolutions that surpass their expectations. With years of experience and expertise, our team comprises highly skilled professionals at the table. Our solutions cover everything from digital media to events management and hospitality to entertainment.

Despite having such a diverse portfolio,we felt that our parent company isn't receiving the recognition. it deserves regardless of having many successful ventures?

Let's alter it at this moment. The enhancement in visibility for Hare Krishna will help more people in understanding the range and caliber of services that this company has to offer.

What advantages does choosing Hare Krishna bring? Our commitment to delivering exceptional services is unbeatable, to begin with. With the help of our talented team of professionals and advanced technology, Hare Krishna & Co. guarantees client satisfaction.

Nonetheless, it's not solely concerning the quality of our work. The community is important to the Hare Krishna company. Giving back and creating a positive impact in the world is our commitment.

Our commitment to providing exceptional service stems from Hare Krishna's philosophy which influences every step of our process—starting with your first engagement with us through to the final delivery of our services. Our objective is to establish enduring connections with our customers founded on mutual trust and respect.

With our commitment to excellence, innovation, and customer satisfaction we have become a trusted name in the industry which gives us pride. We possess a broad spectrum of services along with our expertise and social responsibility which makes us confident in exceeding your expectations as well.

if you require a partner to help you achieve your business goals.Look no further than Hare Krishna!!

Thanks for reading… You have come a long way:)