ATL, BTL & TTL Marketing for Films

At HS Digital Marketing, we specialize in delivering full-spectrum film marketing solutions through ATL (Above The Line), BTL (Below The Line), and TTL (Through The Line) strategies. Whether you're launching a blockbuster or an indie gem, our integrated campaigns ensure your film gets the spotlight it deserves — from big screens to small towns.

ATL – Above The Line Marketing

Objective: Create mass awareness and hype around your film release.

• TV Commercials & National Trailers
• Print Ads in Newspapers & Magazines
• Outdoor Advertising: Hoardings, Bus Wraps, Billboards
• Radio Spots on Popular Stations
• Celebrity Interviews & Press Conferences

Ideal for reaching millions and creating anticipation weeks before release.

BTL – Below The Line Marketing

Objective: Drive targeted engagement and local-level interaction.

• In-Mall Activations & Brand Stalls
• College Promotions & Roadshows
• Fan Meet-and-Greets & Flash Mobs
• Standee Placement at Local Stores & Theatres
• Merchandise & Contest Giveaways

Perfect for Tier 2/Tier 3 cities and creating personal connections with fans.

TTL – Through The Line Marketing

Objective: Integrate ATL and BTL with a digital-first, data-driven approach.

• Targeted Social Media Campaigns (Reels, Challenges, Giveaways)
• YouTube & OTT Ads with Retargeting
• Influencer Collaborations & Reviews
• Performance Marketing & Lead Generation
• Hybrid Events – Online + On-ground Promotion

Best for connecting with digital audiences and measuring campaign ROI in real-time.

Elevate Your Film Launch with HS Digital Marketing

Whether you need star-studded reach or grassroots buzz, we’ve got the tools, talent, and tactics to deliver results. Let’s turn your film release into a blockbuster movement.