search engine optimization
Over 200 different factors are considered by a Google before ranking a website and that one has the most reach statistically speaking the organically ranked is the most clicked in with 36.4% going for the top ranking less than 9% go through the first page and less than 2% even bother to look through the second page these above-mentioned statistics came from a trusted and highly reputed source of Search Engine Watch. SEO (Search Engine Optimization) is a technological chore that has become popular as a result of corporate digitalization, greater mobile user screen time, and enhanced internet accessibility in this day and age. Since its
creation, the Internet is growing in size and scope, encompassing a wide range of topics and making communication simpler. With the flexibility of content and the vast number of services that a website may give, ranking for anything on the first page has become increasingly difficult. About 200 distinct variables are taken into account before a website gets listed on Google. Artificial intelligence algorithms are continually being improved to provide better user experiences. As a result, SEO is more complicated than it has ever been. Due to that, SEO is a field and its techniques are ever-evolving however the underlying foundation of Search Engine Optimization remains unchanging. One performing Search Engine Optimization must keep his knowledge to date with the latest reforms of Search Engines it cannot be simplified with just backlinks, creating content, and adding some keywords, it’s getting more complicated with each passing year
The top eight factors through which the relevancy of the content of your website is measured are as followed below:-
- 1. Top-Notch Content: Content quality reigns supreme in all factors that are judged by the search engine before ranking a website ignoring the core aspect that is taken into consideration first before any component is analyzed. Every constituent of ranking is for the visitors of a Search Engine and providing the most relevant content to them is the top priority for a Search Engine. Content regulates the most visitors.
- 2. Mobile-Friendly Sites: A company needs to make their websites more mobile-friendly which means all the factors of attractiveness and instructiveness apply to mobile phones too. While it won’t always harm you, more websites are moving away from this mobile website method and toward building responsive websites instead Users don’t interact with pages on mobile devices the same way they do on desktop. They are typically looking to achieve a goal right away.
- 3. Improving User Experience: User experience (UX) is an important factor in the matters of ranking a website the time a visitor spends on your website is taken into account by the algorithms of Search Engines as they are more concerned with a UX than anything and in that matters Search Engines will not rank your website is a visitor does not find your website is attractive to spend their time on. As matter of fact, 38% of people will stop engaging with a website if the content and layout are unattractive.
- 4. Optimize Your Page Speed: Longer codes take time to load and these sites don’t often get visited because of the lower attention span of individuals don stay longer on those sites the ripple on the pond effect is the ranking will go downhill due to this reason. However, there are measures to be undertaken through SEO to optimize your page speed and increase the number of visitors.
- 1. On-page SEO: Another factor of Google page ranking factor is On-page SEO: Search Engine Optimization is related to content that is presented on the page itself. Google is constantly updating its algorithm so that it can better understand a searcher’s intent and deliver search results that meet that user’s needs. Everything on the website whether media, content, and images must be optimized to reach a high ranking in the SERP: Search Engine Result Page
- 2. Internal Link Structure: An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. Internal link structure is an aid to Search Engines.
- 3. Link Relevance vs. Authority: The most effective link you can get is one that is from a highly relevant, highly authoritative, topically related site. Any combination of those factors is also likely to be helpful for you in some way. While some sites absolutely can and have, it would be silly not to pursue any powerful link-building strategies that work.
- 4. Location: Locations are a factor of relevancy how close is the store? Is a very important quarry among buyers and if one is familiar with the target marketing concept one must know that digital marketing is effective and cost-efficient. The ‘near me’ phrase popularized by Google search is proof that people are often looking for products or services near where they live.
The above hasn’t even scratched the surface of SEO which is a vast ever-evolving concept that I performed by someone with profound knowledge and experience individual which is rare because it’s a relatively new profession. Freelancers are not the best option, however, a digital marketing agency is because they have employed individuals who will necessary skills to plan strategies and perform SEO. A business owner can easily facilitate this complex task that requires special attention to detail to HS Digital Media.
